Director, Influencer Marketing

Own Ovative’s influencer channel vision and long-term roadmap for clients

Establish strategic frameworks, playbooks, and best practices for influencer planning

Ensure strategies are grounded in Ovative’s EMR approach and tied to business outcomes

Serve as a senior strategic partner to client leadership to shape influencer marketing

Lead influencer strategy for complex and high-impact client engagements

Translate performance data into executive-level storytelling and recommendations

Define influencer measurement standards, KPIs, and testing frameworks

Advance a test-and-learn culture, identifying innovation opportunities

Stay ahead of influencer trends and platform changes

Act as Ovative’s senior influencer subject matter expert in new business pitches

Contribute to building and scaling the influencer team

Coach and develop team members into future leaders

Requirements

Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators

10+ years in an Influencer Marketing role developing and executing strategy and campaigns

5+ years of experience leading and mentoring teams, fostering growth and excellence

Proven, hands-on experience personally executing influencer campaigns

Strong understanding of how influencer marketing connects to and enhances paid media performance

Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel

Working knowledge of influencer, social, and platform tools that enhance team workflows

Core Competencies
Demonstrates expertise in influencer marketing strategy, campaign execution, and performance analysis, with a strong focus on team leadership and development. Capable of translating complex data into actionable insights and fostering innovation within the influencer ecosystem.

Highest-signal resume keywords

Influencer Marketing Strategy

Team Leadership and Mentoring

Performance Metrics Analysis

Influencer Campaign Execution

Social Media Ecosystem Knowledge

ATS Optimization Keywords
Hard Skills

Influencer Marketing

Campaign Development

Performance Metrics Analysis

KPI Definition

Testing Frameworks

Soft Skills

Strategic Partnership

Coaching and Development

Storytelling

Industry Keywords

Influencer Ecosystem

Content Creation

Business Outcomes

Test-and-Learn Culture

Paid Media Performance

Tools & Technologies

Influencer Tools

Social Media Tools

Platform Tools

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