Regional Marketing Coordinator

This position will support both Adventure Orthodontics and Pobanz Orthodontics and requires travel to all practice locations.
BOND is evolving its local marketing model to better support growth across our practices. The Regional Marketing Coordinator (RMC) is a strategic, field-based marketing role designed to align with our regional structure—ensuring each market has a dedicated marketing partner driving local performance.
The RMC serves as the primary marketing lead across multiple orthodontic practices in Utah and Idaho, combining boots-on-the-ground execution with a more strategic, scalable approach to regional growth. While this role reports to the BOND Marketing team, success depends on a close partnership and strong collaboration with the Doctors, Practice Manager, and Regional Manager to ensure marketing initiatives align with operational priorities, practice-level goals and local marketing vision.
In addition to the core responsibilities outlined below, the Regional Marketing Coordinator should understand that the position may evolve over time based on the needs of the practice, community, and local market. Flexibility and a willingness to adapt to shifting priorities and opportunities are essential for success in this role.
What You’ll Do Regional Marketing Leadership Serve as the dedicated marketing partner for assigned practices
Align marketing strategies with Regional Managers to support growth and performance goals
Travel regularly between locations to ensure consistent execution and strong team collaboration
Doctor Referral Relationships Build and strengthen relationships with general and specialty dentists
Execute structured outreach including office visits, appreciation initiatives, and consistent follow-up
Coordinate and lead Lunch & Learns and provider engagement opportunities
Coordinate and execute Hygiene CE Study Club program if applicable
Track referral activity weekly, identify opportunities for growth, and share report with doctors.
Social Media Assist with social media content planning and execution to support campaigns and local initiatives across various platforms
Capture and share content from events and in‑office activities
Community Engagement Plan and execute local events, sponsorships, and school partnerships
Coordinate and execute Field Trip programs
Represent practices in the community to build trust and increase brand visibility
Identify new outreach opportunities that align with each market’s needs
Manage all event logistics including registration, materials, and on‑site execution
Regional Brand Activation Execute localized campaigns including new practice openings, seasonal promotions, and awareness initiatives
Ensure brand consistency while tailoring efforts to each community
Collaborate with Marketing to bring campaigns to life at the local level
Patient Experience & In-Office Marketing Develop and implement patient promotions, contests, and referral programs
Support in‑office engagement strategies that drive word‑of‑mouth growth
Partner with teams to create a consistent and elevated patient experience.
Budget Management & Performance Tracking Manage marketing budgets across multiple locations with a focus on ROI
Track spending for events, sponsorships, and outreach initiatives
Provide regular reporting and insights on performance and opportunities
Identify ways to maximize impact while maintaining cost efficiency
What We’re Looking For Outgoing, relationship‑driven professional who thrives in the community
Strong ability to work independently while managing multiple locations
Excellent organizational and communication skills
Experience in marketing, events, or community outreach preferred
Strategic thinker who can balance execution with big‑picture goals
Comfortable collaborating cross‑functionally with marketing and operations teams
Willingness to travel regularly between practices
Valid driver’s license and reliable transportation required
Compensation ranges from $55K to $70K
Equal Opportunity Employer
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