Content Strategist & Video Coordinator

Content Strategist & Video Coordinator
Location: El Monte, CA
Job Type: Full-time
*******Portfolio Required*******
*Please include a portfolio, reel, website, Google Drive link, TikTok/Reels/Shorts examples, or other work sample link when applying. Applications without a valid portfolio or work sample link will not be reviewed.*
We strongly prefer portfolios that include short-form video examples with performance data, such as views, engagement, retention, CTR, CVR, ROAS, sales, GMV, follower growth, or campaign results. Please be prepared to explain your role in each sample.
About the Role Wishare Media Group is looking for a Content Strategist & Video Coordinator to support short-form video, UGC-style content, paid social ads, influencer content, and branded video projects.
This is not a pure video editor role. This is also not a pure creative strategist role.
We are looking for someone who understands what types of short-form videos are currently getting views and engagement, knows how to turn product selling points into strong video angles, and can help move video projects from idea to final delivery.
The ideal candidate should understand TikTok, Instagram Reels, YouTube Shorts, Meta ads, UGC content, and performance-driven social videos. You should be able to look at a product and think through the hook, content angle, script direction, visual flow, pacing, CTA, and why the video may or may not perform.
Basic editing ability is required. You do not need to be a senior editor, but you should understand editing structure well enough to review drafts, give useful feedback, make simple edits or rough cuts, and communicate clearly with editors and production teams.
Responsibilities Research short-form video trends, viral formats, hooks, UGC styles, creator formats, and paid social ad examples.
Develop video ideas, content angles, hooks, simple scripts, shot directions, and creative references based on product features and campaign goals.
Turn product selling points into clear video briefs, creator instructions, shot lists, and editor notes.
Help decide which video formats may work best for each project, such as UGC videos, product demos, testimonials, comparison videos, before/after videos, problem-solution videos, routine videos, or trend-based content.
Coordinate video projects from planning to final delivery, including shoot prep, raw footage, editing timelines, feedback rounds, revisions, and final files.
Review video drafts and provide clear feedback on hook, pacing, structure, subtitles, product messaging, CTA, visual flow, and platform fit.
Assist with simple edits, rough cuts, captions, cutdowns, or minor revisions when needed.
Organize video assets, raw footage, references, Google Drive folders, client materials, and final deliverables.
Follow up with editors, creators, models, videographers, and internal team members to keep projects on schedule.
Support content for TikTok, Instagram Reels, YouTube Shorts, Meta ads, influencer campaigns, UGC videos, and DTC brand projects.
Review content performance when available and help identify what worked, what did not work, and what can be improved for the next round of content.
Requirements Experience with short-form video, UGC content, paid social ads, influencer content, branded content, e-commerce videos, or DTC product videos.
Strong understanding of what is currently trending and performing well on TikTok, Instagram Reels, YouTube Shorts, and paid social platforms.
Ability to explain why a video works or does not work based on hook, pacing, content angle, retention, audience interest, and conversion potential.
Basic hands-on editing experience with Premiere Pro, CapCut, Final Cut Pro, DaVinci Resolve, After Effects, or similar tools.
Ability to create or support content briefs, scripts, shot lists, creator notes, and editor feedback.
Strong organization and follow-up skills. This role involves timelines, assets, revisions, files, and delivery details.
Comfortable communicating with editors, creators, production teams, and internal marketing/project teams.
Experience with DTC brands, e-commerce products, TikTok Shop, Meta ads, influencer campaigns, or performance marketing content is a plus.
You May Be a Good Fit If You Actively follow short-form video trends and understand why certain videos get views.
Can turn a product feature into a clear hook, angle, or short-form video idea.
Can review a video draft and give specific feedback instead of only saying “make it better.”
Can help organize shoots, assets, editing timelines, revisions, and final deliverables.
Can make basic edits or rough cuts when needed.
Care about both content quality and performance data.
Understand both content ideas and video execution.
This Role Is Not a Good Fit If You You only want to edit videos and do not want to think about content direction.
You only want to come up with ideas but do not want to help manage execution.
You do not actively follow short-form video trends.
You are not comfortable reviewing drafts, organizing files, or following up on deadlines.
You do not have video or content work samples to share.
You cannot explain your role or the performance of your past work.
Application Requirement Please include a valid portfolio or work sample link.
**********Applications without a portfolio or work sample link will not be reviewed***********
Pay: $1,000.00 - $1,400.00 per week
Benefits: Paid time off
Retirement plan
Application Question(s): Please provide your portfolio, reel, website, Google Drive link, TikTok/Reels/Shorts examples, or other work sample link. Applications without a valid link will not be reviewed.
For your strongest 2–3 samples, please share any available performance data, such as views, engagement, retention, CTR, CVR, ROAS, sales, GMV, follower growth, or campaign results. Please explain your role in those samples.
Which platforms do you understand best?
Are you comfortable working in a hybrid role that includes content ideas, video coordination, draft review, basic editing, asset organization, and project follow-up?
Work Location: In person

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