Key Account Marketing, Marketing Specialist II

The

Key Account Marketing, Marketing Specialist II

supports the activation of strategic marketing programs to meet the goals of Cox Automotive, Manheim and its clients. The individual will focus on campaign execution, project management and measurement of results. Critical to this role is the ability to collaborate closely with internal stakeholders across the organization. This role will also require a deep understanding of the client mindset and account management.

What You'll Do
Marketing Program Development & Execution

Works with Director and Senior Manager to understand the program’s objectives, timelines, targeted customer segments and other goals.

Effectively supports the execution of account marketing plans across multiple auction locations and channels.

Contributes to the design and development of marketing tactics, including email marketing, collateral, paid media, digital marketing, events, social media and other avenues.

Writes clear, concise, and strategic messaging across all marketing tactics.

Leverages customer data and suite of CRM tools to develop target lists optimized against set of campaign criteria.

Assist with the planning of dealer appreciation activities and events.

Manages measurement and tracking of campaign effectiveness (ROI) and reporting to provide visibility to stakeholders.

Collaborates with key internal teams to ensure strong execution of marketing programs, including field marketing, content marketing, and channel marketing.

Develops detailed understanding of client remarketing strategy and align client business objectives with Manheim’s.

Project Management

Assists with day-to-day management of campaign activities to drive execution against established objectives and deadlines.

Creates and maintains thorough finance management documentation.

Collaborate with approved vendors to support campaign needs as necessary. Assists with maintaining account service levels including client prioritization, budget allocation/oversite, and creative planning/prioritization.

Location : Preference will be given to qualified candidates that reside in Atlanta.

Travel : Up to 15% annually.

Who You Are
Minimum Qualifications

Bachelor’s degree in a related discipline and 2 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience; or 6 years’ experience in a related field.

2+ years of progressive experience in a sales-driven organization, including developing marketing programs and managing client relationships.

Competencies/Skills:

Project management skills

Client management skills

Leadership skills

Strong team building skills

Mix of strategic, creative, and executional capabilities

Customer engagement strategy

Strong analytical skills

Demonstrated knowledge of digital, traditional, and social media communications

Interpersonal communication skills

Strong presentation skills

Cross-functional collaboration and teamwork

Strong organization and project management skills

Excellence in verbal and written communication skills

Ability to operate under pressure and with tight timelines

Preferred

Automotive auction experience preferred

Graphic design experience preferred

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