B2B Content Strategist

The B2B Content Strategist plays a critical role in driving RFG’s organic growth and brand visibility. This role owns our end‑to‑end content strategy—bringing together SEO, AI‑driven discovery, website performance, and campaign execution to attract, engage, and convert the right audiences. Partnering closely with B2B Marketing, Creative, and cross‑functional teams, the Content Strategist builds scalable systems, leverages AI to work smarter, and delivers high‑impact content that supports pipeline, positions RFG as an industry leader, and fuels measurable growth.

Location:
This position is in our Birmingham office. The role can be remote for a highly qualified candidate.

If in Birmingham, AL, our office works a hybrid schedule (3 days in-office, 2 remote).

If remote, occasional travel to Birmingham will be required including onboarding.

Reports To:
Sr Director of B2B Marketing

What You'll Do
Strategy & Growth

Own and lead RFG's organic growth engine, partnering closely with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for both traditional search and AI-driven discovery (SEO + AEO).

Serve as the central orchestrator of RFG's content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion.

Lead RFG's SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast and Google Search Console; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI-generated responses.

Own website strategy and performance, including ongoing content updates, UX-informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion.

Content Creation & Execution

Drive end-to-end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance.

Develop high-impact, conversion-focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action.

Partner cross-functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials.

Systems & Tools

Act as the HubSpot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution.

Operate with a builder mindset, proactively identifying gaps and implementing tools, systems, and processes that enable scalable content production and long-term organic growth.

Performance, Compliance & Accountability

Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights.

Ensure all content meets compliance standards, including proper routing, approvals, and recordkeeping within internal compliance systems.

Requirements
Experience

5+ years of marketing experience

Skills & Competencies

Content strategy development and execution, with a focus on driving engagement and lead generation

Strong written and verbal communication skills; ability to produce clear, compelling, conversion-focused content

Deep understanding of SEO and AEO best practices, including content structuring for both traditional search and AI-driven discovery

Social media strategy and execution, including content planning, publishing, audience growth, and performance optimization

Analytical and critical thinker who uses data and insight to inform decisions and continuously iterate on content strategy

Creative thinker who brings fresh ideas while staying grounded in business objectives

Strong problem-solving skills with the flexibility to adjust approach based on performance and feedback

Strong project management skills with the ability to manage multiple priorities and consistently meet deadlines

Detail-oriented with strong execution and follow-through across campaigns, content, and web updates

Collaborative and adaptable team player, comfortable working cross-functionally with marketing, creative, and data teams

Curious and growth-minded, with a demonstrated ability to learn new technologies quickly and integrate emerging tools into day-to-day work

Technology & Tools

Proficiency in HubSpot, including content management, workflows, segmentation, and reporting

Proficiency in SEO/AEO platforms and content management systems, including WordPress, Yoast, and Google Search Console

Demonstrated experience using AI tools to scale content production, support SEO and AEO strategy, analyze performance, and optimize workflows

Strong judgment in balancing AI-enabled speed with editorial rigor, compliance standards, and brand consistency

Education

Bachelor's degree in marketing, communications, or related field.

Company
RFG Advisory is a platform for growth-minded Independent Advisors who want to scale without compromise. We're building the RIA of the Future-powered by innovation, collaboration, and execution. We take care of each other first. We show up with servant hearts and growth mindsets. We lead boldly, iterate to excellence, and commit to getting 1% better every day. If you're energized by precision, structure, and being the person who makes it all happen-we'd love to meet you.

www.RFGadvisory.com/awards

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We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information, or any other status protected by applicable law. We will provide reasonable accommodations for qualified individuals with disabilities during the application and hiring process.

Benefits and Compensation
Salary
$80,000-$90,000

Competitive salary + bonus pool

Generous PTO, holidays, and a Charitable Service Day

Health, dental, vision insurance + RFG Advisory stipend

Flexible Spending Account (Health and Dependent Care) + HSA for applicable coverage

Lifestyle Spending Account

401(k) with Safe Harbor contribution

Paid parental leave, short- and long-term disability, life insurance

Surface Pro + home office setup

Pet Insurance

Continuing education and professional development support

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