Lead Generation & Digital Marketing Consultant

Company Description

Perry HR Solutions Group is a people-first consulting firm that combines deep HR expertise with over 30 years of hands-on manufacturing leadership. The company helps employers strengthen teams, streamline operations, and build workplaces where employees feel supported, valued, and set up to succeed. Perry HR Solutions Group also partners with individuals on interview preparation, resume refinement, career coaching, and job search strategy. Services span fractional HR support, recruiting, workforce planning, supervisor coaching, safety culture, and process improvement, with a focus on bridging HR and operations. Clients benefit from practical, empathetic guidance informed by experience on both sides of the hiring table.
About the Role

We are seeking a highly skilled

Lead Generation & Digital Marketing Consultant

to manage and execute a wide range of sales, marketing, branding, and digital initiatives. This role is ideal for a consultant who excels in structured project management, content strategy, vendor coordination, and website development oversight. You will play a central role in building our digital presence, strengthening our brand identity, and driving qualified sales opportunities.
Key Responsibilities

Sales Lead Generation

Plan, build, and manage lead generation campaigns.
Develop prospect lists, outreach workflows, and tracking processes.
Create systems designed to identify and develop qualified sales opportunities.
Marketing Support

Develop, coordinate, and execute marketing initiatives aligned with company objectives.
Produce campaign materials, content updates, and promotional assets.
Support ongoing marketing operations and project needs.
Website Project Management & Content Strategy

Lead the full website project , including planning, timelines, committee coordination, and stakeholder communication.
Manage vendor selection and oversight for external website design and development services.
Develop the website content strategy, including keywords, content priorities, and messaging direction.
Coordinate company review and implementation of vendor-produced website deliverables.
Note: Consultant may create website content and strategy but is not responsible for coding or technical development unless separately agreed in writing.
Brand Identity & Rebranding Project Management

Manage the company’s rebrand and brand identity initiative.
Coordinate internal committees and external branding vendors.
Support company review of vendor-produced brand assets.
Assist with implementation of approved brand materials.
Vendor-produced brand assets may include:
Logo usage rules
Approved color palettes
Approved fonts
Branded templates (email signatures, letterheads, PowerPoints)
Branded Communication Template Implementation

Adapt and implement branded communication templates using vendor-produced assets.
Create or coordinate templates for:
PowerPoint presentations
Email signatures
External letters
Social media posts
Vendor communications
Benefits documents and employee handbook materials
Branded LinkedIn headers and external-facing brand assets
Social Media Strategy (Future Scope)

Once the company finalizes its social media direction, responsibilities will include:
Platform selection (LinkedIn, Facebook, Instagram)
Governance and posting guidelines
Posting frequency and engagement strategy
Development of a structured content calendar
Press Releases

Draft and publish press releases.
Manage related media interactions as needed.
Reporting & Business Insights

Prepare and deliver project reports, sales and marketing summaries, and performance updates.
Provide business insights and structured reporting materials as requested.
Qualifications

Proven experience in lead generation, digital marketing, or marketing project management.
Create and Develop websites
Experience managing website projects or working with web development vendors.
Strong organizational skills and ability to manage multiple concurrent projects.
Excellent communication skills and comfort working with cross-functional teams.
Ability to translate brand direction into practical templates and communication materials.
Familiarity with CRM systems, outreach workflows, or marketing automation tools is a plus.

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