Entry-Level Social Media and Marketing Coordinator

Job Type
Full-Time

Reports To:

Marketing Manager / Store Owner

About Us
Brown’s Shoe Fit Company is a vibrant and fast-growing shoe retailer committed to offering stylish, high-quality footwear for every occasion. We’re looking for a creative, detail-oriented, and self-motivated Marketing & Social Media Coordinator to join our team and help elevate our brand through engaging online presence, local events, and compelling digital content.

Job Summary
As a Marketing & Social Media Coordinator, you will play a key role in shaping our brand image and growing our customer base. This entry-level position is perfect for someone passionate about digital marketing, content creation, and brand storytelling. You will manage all social media platforms, plan and execute marketing events, support and administer our e-commerce efforts, and create inspiring video content to promote our products and store.

Key Responsibilities
Social Media Management

Manage and grow the brand’s presence across Instagram, Facebook, TikTok, and other relevant platforms

Develop and schedule daily/weekly content (posts, stories, reels, etc.)

Engage with followers, respond to comments and messages, and build community

Track performance metrics and provide regular reports on engagement and growth

Event Planning & Execution

Assist in the planning and promotion of in-store and community-based events

Coordinate logistics, vendors, and event materials

Capture content during events to be used across marketing channels

E-Commerce Administration

Maintain product listings on the store's e-commerce platform (e.g., Shopify, WooCommerce, etc.)

Update product descriptions, photos, prices, and inventory as needed

Support online order fulfillment and customer service inquiries

Content Creation

Create high-quality, engaging video and photo content for use on social media, website, and in-store screens

Coordinate photoshoots and video shoots featuring new product arrivals and promotions

Collaborate with the team to brainstorm campaign ideas and seasonal marketing themes

Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)

Experience managing social media accounts for a brand or organization (internships and class projects count!)

Basic photography/videography and editing skills (e.g., Canva, CapCut, Adobe Premiere, or similar)

Strong writing and communication skills

Familiarity with e-commerce platforms and social media analytics tools a plus

Highly organized, proactive, and able to work independently

Passion for fashion, footwear, and retail is a big plus

What We Offer

A dynamic and supportive work environment

Opportunity to build a portfolio and grow your marketing skill set

Employee discounts on footwear

Room for career growth within the company

Pay
$14.00 - $19.00 per hour

Benefits

401(k)

Dental insurance

Employee discount

Flexible schedule

Health insurance

Paid time off

Vision insurance

Work Location
In person

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