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Senior Brand Franchise Lead - Growth & Innovation (Remote)

Relatable · New York, NY, USA ·

Pay:
140.000 - 165.000
Job type:
Full Time

Relatable is seeking a Sr. Manager, Brand Franchise, to own the Emotional Support Pals brand end-to-end—from strategy and forecasting to narrative and execution. You will collaborate across Product, Sales, Creative, Marketing, and Licensing to move fast and drive growth while protecting brand equity.
Lead brand-building efforts, set pricing and margins, and guide multi-year franchise planning. You will mentor teammates and shape GTM strategies for launches and carry-forwards.

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