SOCIAL MEDIA MANAGER & CONTENT CREATOR

Our client, an upscale Accessories brand, is looking for a Social Media Manager & Content Creator to join their marketing team. This role will set the tone of how the brand shows up online every day. This is a hands-on content creation role. This is NOT a coordinator who only organizes content calendars or manages agencies. The core of this job is making content that performs. You’ll own the day-to-day social content creation and publishing across Instagram, TikTok, and emerging platforms, while helping evolve the broader social strategy over time.
Please note that this is a hybrid position working Monday through Thursday in their Santa Barbara office.
The salary range for this role is $80-85,000 based on experience.
Responsibilities

Concept, shoot, edit, and publish short-form content across Instagram, TikTok, and emerging platforms.
Own the social content calendar, identifying opportunities around product launches, promotions, campaigns, customer stories, and cultural moments.
Capture content at photoshoots, events, team gatherings, and day-to-day brand moments.
Write engaging, on-brand captions and social copy.
Collaborate closely with the Creative Director to ensure content aligns with the visual standards and creative direction of the brand.
Support and eventually own creator and UGC partnerships, including sourcing creators, developing briefs, reviewing content, and identifying top-performing creative.
Manage day-to-day engagement across social channels, including comments, DMs, and tagged content.
Build relationships with customers, creators, and brand advocates.
Monitor content performance and identify opportunities for improvement.
Apply learnings from paid social creative to organic content strategy, and vice versa.
Stay current on platform trends, content formats, and emerging opportunities for growth.
The ideal candidate is able to

Produce short-form video content independently — from concepting and filming to editing and publishing.
Understand what performs across both organic social and paid Meta creative — balancing strong aesthetics with content that drives engagement and conversion.
Maintain brand standards — bringing strong visual judgment and a clear understanding of elevated aesthetic.
Qualifications

1-3 years of experience in social media, preferably in DTC, fashion, or lifestyle brands.
Strong portfolio demonstrating short-form video content creation and storytelling.
Proven ability to independently concept, shoot, edit, and publish content.
Strong understanding of Instagram, TikTok, and Meta creative best practices, including familiarity with paid social creative and what drives engagement and conversion.
Excellent written communication and organizational skills.
Able to attend photoshoots, events, and brand activities, with occasional evenings or weekends.

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