Integrated Marketing Strategist

Integrated Marketing Strategist

Retail
$30.34 per hour
Monday-Friday, 8:00am-5:00pm
Reynoldsburg, Ohio (Hybrid)
3-month contract
What You'll Do:

Campaign Execution

Own end-to-end strategy and execution of print programs, including planning, forecasting, testing, and performance optimization
Develop and execute integrated print + digital channel strategies, ensuring digital touchpoints (e.g., email, site, push, sms and app experiences) complement print programs to create seamless, high-impact customer journeys
Define customer segmentation and campaign targeting strategies, partnering with analytics, finance and campaign ops teams to ensure the right message reaches the right customer at the right time
Lead campaign selection and audience planning, aligning customer selection with business goals, seasonal priorities, and iROAS benchmarks
Drive testing ideation and roadmap development, including hypothesis creation, test design, and measurement frameworks to continuously improve performance
Partner with Creative and Brand teams to develop clear, insight-driven creative briefs that align messaging across print and digital channels
Program Performance & Analysis

Support Monday reporting; analyze weekly performance to inform in-moment pivots
Conduct post-campaign performance analysis and reporting, synthesizing data into actionable insights and strategic recommendations that influence channel and investment decisions
Analyze financial models and forecasts to evaluate ROI, optimize budget allocation, and support business case development for new initiatives
Cross-Functional Collaboration

Manage end-to-end project coordination, including timelines, deliverables, dependencies, and stakeholder communication to ensure flawless execution
Collaborate cross-functionally with Brand Marketing, Campaign Operations, Creative, Finance, Production, Analytics, Loyalty, and Digital teams to ensure alignment, accountability, and consistency across all programs
Coordinate approvals and stakeholder alignment, ensuring all campaigns meet marketing requirements while maintaining speed to market
Maintain and improve operational processes, documentation, and campaign workflows to enhance efficiency and scalability
Serve as a subject matter expert for print and integrated channel strategy, identifying opportunities to innovate and evolve the customer experience
What We're Looking For:

Bachelor's degree in Marketing, Business, Communications, or related field
3-5 years of experience in CRM, lifecycle marketing, marketing analytics or customer insights
Strong knowledge of performance KPIs, campaign and testing measurement and customer segmentation
Direct experience with owned marketing drivers (Email, Push, SMS, Direct Mail)
Strong analytical and storytelling skills with the ability to communicate clearly with non-technical stakeholders
Core Competencies

Collaboration: Makes productive contributions, volunteers to help, and solicits input from others
Communication: Keeps others informed at appropriate detail and listens attentively
Innovation: Shares ideas, learns and applies innovative methods and new technology
Data-Based Decision Making: Uses tools and techniques to interpret data, gathers data for decision making
About Dawson

Dawson is a trusted staffing partner in Central Ohio. We help job seekers grow their careers with fast feedback, personalized support, and access to multiple employers through one application.

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