Marketing Manager (Maternal Care & Wellness Industry) | S$7,000 basic + bonus

Marketing Manager (Maternal Care & Wellness Industry) | S$7,000 basic + bonus
Marketing Manager (Maternal Care & Wellness Industry)
Salary: Up to $7,000 basic + $100 meal allowance + $100 transport allowance + variable bonus
Location: Central Singapore
Working Hours: Monday to Friday, 9:00am – 6:00pm

Are you a creative and results-driven marketing professional passionate about building meaningful brands? Join a growing maternal care and wellness organisation dedicated to supporting families through exceptional services and experiences.

We are looking for a Marketing Manager to lead branding, marketing strategies, and customer engagement initiatives. This role offers the opportunity to shape brand direction, drive growth, and make a meaningful impact in a family-focused industry.

Key Responsibilities
Brand Strategy & Positioning

Develop and execute comprehensive branding strategies to strengthen brand identity and market presence.

Drive brand consistency across all marketing channels and customer touchpoints.

Identify opportunities to enhance market positioning and customer experience.

Marketing Campaign Management

Plan, execute, and optimise integrated marketing campaigns across digital and offline platforms.

Manage campaigns to increase brand awareness, customer engagement, and business growth.

Coordinate with internal teams and external partners to ensure successful campaign delivery.

Market Research & Insights

Conduct market research to understand customer needs, industry trends, and competitor activities.

Provide actionable insights to support business and marketing decisions.

Content & Digital Marketing

Oversee the development of engaging marketing content across social media, websites, email marketing, and print materials.

Lead digital marketing initiatives including SEO, social media strategy, and online engagement.

Ensure all communications reflect strong brand messaging and values.

Performance Analysis

Track and analyse marketing KPIs to measure campaign effectiveness.

Recommend improvements and strategies to maximise marketing performance and ROI.

Requirements

Diploma or Degree in Marketing, Communications, Business, or a related field.

Minimum 5 years of marketing experience in hospitality, healthcare, lifestyle, wellness.

Proven experience in managing marketing campaigns across digital and offline channels.

Excellent project management and organisational abilities.

Experience working in a marketing agency, PRagency, or as a Marketing Manager/Team Lead is highly advantageous.

Passionate about maternal care, wellness, and family-oriented services.

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