Field Marketing Manager

Tessakē is American sparkling junmai sake, brewed in California. We are building the next great American drink;

We're live in Florida. One taste is all it takes. Your job is to make that happen everywhere, every week.

The role
You own the Brand Ambassador program end to end across Florida.

You are not driving all of it. You build a local bench in each market and run the system from Central Florida, traveling on a set rotation. The program exists and runs on Pinatā, with account tracking in our sales software. You take it over, tighten it, and scale it.

What you own

Source, screen, and retain the BA bench across six markets

Onboard through Pinatā — agreements, field SOP, and compliance training

Book the tasting calendar inside authorized doors and staff every shift

Get product and POS to every event — cases through the wholesaler, kits stocked and shipped

Brief and equip the field team so no BA arrives cold

Cover shifts yourself when the bench fails

Verify execution through photo-verified Pinatā reports and approve payroll

On-premise activation. Own execution at target on-premise accounts — staff trainings, menu feature follow-through, table tents and POS. (*You do not open new on-premise accounts)

Manage the tastings budget — cost per tasting, BA rates, monthly spend against plan

Send weekly recaps to distributor brand managers; elevate reorder signals to Tessa

Report cases per door per month at tasted accounts versus untasted

How you're measured
Tastings executed on schedule. BA no-show rate. On-prem touches against target. And the one that counts — cases per door per month at accounts you've tasted, versus accounts you haven't.

You're a fit if you

Have run field, experiential, or bev-alcohol operations at scale

Have scheduled and staffed contractors, and know exactly what to do about a Saturday-morning no-show

Can hold a professional recap conversation with a distributor brand manager

Live in Central Florida, or will

Move fast without dropping details, and run your work through tools — Pinatā, Google Sheets

Know Florida sampling and responsible vendor rules, or will learn them cold before your first shift

Are 21+, with a valid license, reliable vehicle, and availability nights and weekends

The terms

Contract, 25 hours/week, scaling with volume

Monthly base plus tiered bonus on tastings executed and velocity lift at tasted doors

Mileage, travel, and phone stipend reimbursed

Background check and clean driving record required

No representation of competing alcohol brands during the engagement

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