Paid Media Specialist - North Miami, FL

Our client, a fast-growing contemporary women's fashion brand, is seeking a Paid Media Specialist to develop, execute, and optimize digital advertising campaigns across multiple platforms. This role is ideal for a data-driven marketer who enjoys analyzing performance, collaborating with creative teams, and driving customer acquisition through strategic paid media initiatives.
Key Responsibilities

Plan, launch, and optimize paid digital campaigns across multiple advertising platforms
Develop audience targeting strategies to support brand awareness, customer acquisition, and conversion goals
Monitor campaign performance and identify opportunities to improve results through ongoing optimization
Analyze campaign data using reporting and analytics tools to provide actionable insights
Collaborate with creative teams to develop high-performing advertising assets aligned with campaign objectives
Manage campaign budgets, pacing, and overall media performance
Prepare performance reports and communicate key findings and recommendations to internal stakeholders
Stay informed on platform updates, advertising trends, and emerging digital marketing opportunities
Qualifications

3-5 years of experience managing paid digital advertising campaigns in an agency or in-house environment
Strong experience with paid social platforms and digital advertising tools
Proficiency with campaign analytics, reporting, and performance measurement
Experience using web analytics and attribution tools to evaluate campaign effectiveness
Strong analytical, organizational, and problem-solving skills
Excellent communication skills with the ability to manage multiple projects simultaneously
Ability to work full-time on-site in North Miami, FL

#J-18808-Ljbffr