Brand Copywriter

Objective
Support

the client's

growing brand by creating compelling, story-driven content that strengthens thought leadership, builds trust with target audiences, and reinforces the company's position as a strategic partner. The ideal writer will be able to interview executives and translate complex business concepts into engaging, accessible content while maintaining a consistent brand voice across channels.

Profile Overview
Our client

is seeking an experienced brand-first copywriter with exceptional storytelling skills and a strong understanding of B2B content marketing. This writer should be equally comfortable developing strategic messaging and executing across a variety of content formats, ensuring every piece reinforces the brand while delivering value to its audience.

Experience writing for organizations in the fractional executive space, particularly within finance and HR, is highly preferred. The ideal candidate understands how to communicate the value of fractional leadership and can naturally weave thought leadership into educational, conversion-focused, and brand-building content.

Scope

Ongoing engagement

Approximately 30-35 hours per month to start

Expected to scale later in the year as content initiatives expand

US timezone, ET or CT preferred

Responsibilities

Develop compelling, brand-aligned copy across multiple content formats

Create website copy that clearly communicates value propositions and differentiators

Write SEO-informed content that balances search intent with strong brand storytelling

Produce thought leadership articles and long-form content that establishes industry credibility

Develop social media content that reflects the brand voice and supports audience engagement

Write customer success stories and case studies that highlight measurable business impact

Create partner enablement materials and other sales-support content

Collaborate with stakeholders to translate business objectives into effective messaging

Maintain consistency in tone, voice, and messaging across all deliverables

Incorporate strategic messaging frameworks while adapting content for different audiences and channels

Skills & Qualifications

Proven experience as a B2B brand copywriter or content strategist

Exceptional storytelling and messaging capabilities

Strong portfolio demonstrating work across websites, thought leadership, case studies, and digital marketing content

Ability to balance brand messaging with SEO best practices

Experience interviewing subject matter experts and transforming insights into compelling content

Strong understanding of audience-driven messaging and content strategy

Ability to manage multiple projects while meeting deadlines

Experience writing for SaaS, professional services, consulting, or startup environments preferred

Highly preferred: Previous experience creating content for companies offering fractional finance and/or HR leadership services

Ideal Writer Traits

Thinks strategically before writing

Naturally uncovers compelling stories and customer narratives

Can elevate executive perspectives into authentic thought leadership

Writes with clarity, confidence, and a strong editorial instinct

Understands how different content pieces work together to build a cohesive brand

Comfortable collaborating with marketing and leadership teams

About the Client
Our client

partners with growing organizations by providing strategic expertise that helps businesses scale with confidence. Their focus is on delivering experienced leadership and practical guidance that enables clients to solve complex business challenges while building sustainable growth. Content should reflect a modern, consultative, and trusted brand that prioritizes expertise, partnership, and measurable outcomes.

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