Temporary Senior Manager, Product Marketing
Location: Orange County, CA (Hybrid – 3 days onsite / 2 days remote)
Duration: Temporary Assignment
Pay: $50/hr (w2)
We are seeking a Temporary Senior Manager, Product Marketing to lead product marketing strategy and execution across a dynamic skincare and consumer health portfolio. This role will drive product positioning, launch strategy, commercialization efforts, and portfolio growth while partnering closely with cross-functional teams including Brand Marketing, Sales, Medical Affairs, Regulatory, Education, and Digital.
The ideal candidate is a strategic and hands-on marketer with deep product marketing experience, strong project management skills, and the ability to quickly assess business needs and deliver high-impact initiatives in a fast-paced environment.
Key Responsibilities:
- Lead the development and execution of product marketing strategies across assigned product categories and portfolio initiatives.
- Own end-to-end product launch planning, including positioning, messaging, go-to-market strategy, and commercialization plans.
- Partner cross-functionally to ensure alignment across marketing, sales, medical, regulatory, education, and digital teams.
- Develop compelling product positioning and value propositions based on market insights, customer needs, and competitive analysis.
- Conduct market research, competitive assessments, and trend analysis to identify growth opportunities and business risks.
- Create and execute product marketing plans aligned with overall brand and business objectives.
- Oversee the development of marketing collateral, sales enablement materials, presentations, training resources, and digital content.
- Analyze product performance, campaign results, and customer feedback to identify opportunities for optimization.
- Provide data-driven recommendations to support pricing, promotional, and portfolio decisions.
- Lead product education and training initiatives to improve commercial team readiness and product knowledge.
- Manage multiple high-priority projects while maintaining timelines, budgets, and business goals.
- Identify opportunities to improve marketing processes, launch execution, and cross-functional collaboration.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years of product marketing experience, ideally within skincare, beauty, wellness, consumer health, or CPG.
- Proven experience leading product launches, go-to-market strategies, and commercialization initiatives.
- Strong understanding of consumer insights, competitive analysis, and portfolio strategy.
- Excellent communication, collaboration, and project management skills.
- Ability to translate data and market insights into actionable business recommendations.
- Experience developing marketing materials, sales tools, and campaign support assets.
- Ability to manage multiple priorities and thrive in a fast-moving environment.