Digital Media Specialist

AJR Media Group, founded in 1991, delivers best-in-class media solutions for destinations, attractions, hotels, and their agency partners. Headquartered in Texas, AJR combines deep industry knowledge with decades of experience to help brands connect with travelers at every stage of the decision-making process.
We develop integrated media programs through our Digital Media team and through exclusive representation of premier U.S. and international publishers. Our global media network, coupled with access to powerful first‑party data, positions us to reach audiences worldwide with precision and impact.
While we serve a variety of industries, our expertise in the travel and tourism sector is unmatched. We partner with more than 90% of all Texas Destination Management Organizations (DMOs) and support clients across the country.
About the Digital Media Solutions Team

AJR’s Digital Media Solutions team specializes in full‑funnel campaign strategy, media execution, and performance optimization. From search and social to programmatic, native, and streaming, we plan and manage campaigns that connect with real travel intenders to drive visitation and conversion.
We focus on:
Executional excellence across platforms and tactics
Strategic thinking rooted in data and campaign goals
Continuous improvement through testing, analysis, and optimization
Collaboration and clarity within the team and with clients
We are a lean, collaborative team where each member plays a critical role in delivering campaign results. Flexibility, resourcefulness, and accountability are essential to how we work and how we grow.
Each role on this team contributes directly to the success of our clients and our internal operations. The responsibilities below outline how you’ll make an impact as a

Digital Media Specialist
Key Responsibilities

Media Setup & Launch

Utilize 2+ years of experience executing campaign setup and trafficking across internal platforms including programmatic display, CTV, streaming audio, native, paid social, and paid search.
Review the campaign brief (provided post‑kickoff in Wrike) to ensure media setup aligns with campaign strategy, messaging priorities, and any creative considerations.
Ensure all campaigns are launched accurately and on schedule, adhering strictly to the QA for all campaign settings, placements, and tracking to ensure flawless execution.
Campaign Monitoring & Optimization

Continuously monitor live campaign performance and pacing across platforms.
Proactively optimize campaign KPIs using data‑driven strategies (e.g., bid adjustments, Communicate any urgent performance concerns to the Associate Media Director, including when creative or tactic‑level shifts are needed to improve outcomes.
Performance Reporting & Analytics

Own the agency’s campaign reporting infrastructure — ensuring data accuracy, template consistency, and timely delivery.
Provide performance insights and interpretation for each campaign; collaborate with the Associate Media Director on final report.
Contribute periodic updates and enhancements to the reporting system, and work with freelancers as needed for more complex reporting needs.
Implement Rolling Averages for client KPIs in reporting. Update averages on a quarterly basis in reports.
Cross‑Team Communication

Deliver weekly performance updates internally, flagging trends, platform issues, and opportunities across clients.
Share media‑specific insights with the broader team to inform strategy, creative direction, and client conversations.
Collaborate with Associate Media Director to align campaign execution with client expectations and messaging strategies.
Strategic Insight & KPI Management

Maintain a deep understanding of success benchmarks, AJR averages and KPIs for all; Recommend adjustments if needed to budget allocations, channel mix, and flighting based on in‑flight performance and campaign goals.
Surface strategic media insights that can inform future planning and creative approaches.
System & Workflow Integration

Use the agency’s project management tool to track tasks, updates, and delivery timelines for campaign setup and reporting.
Maintain documentation of campaign settings, optimizations, and change history for internal tracking and transparency.
Industry Knowledge & Innovation

Stay up to date on industry trends and platform changes, including:
AI‑assisted bidding and optimization tools
Ad fraud detection and prevention
Professional Development

Continuously expand platform and technical skills (e.g., Google Ads, Meta Blueprint, DSP training).
Actively participate in internal training, vendor webinars, industry newsletters and strategic team discussions.
Share knowledge across the team to help build collective media expertise.
Qualifications & Experience

Multi‑Channel Execution: Proven 2+ years’ hands‑on experience setting up, trafficking, and optimizing campaigns across a diverse digital ecosystem, specifically.
Platform Proficiency: Direct technical experience working within Demand‑Side Platforms (DSPs), ad servers, and native platforms.
QA & Troubleshooting: A meticulous eye for detail with a track record of flawless campaign deployment, ensuring all settings, geographic/demographic targeting, and conversion tracking tags are perfectly implemented prior to launch.
Advanced Analytics: Experience managing reporting infrastructure. You should be comfortable ensuring data accuracy and consistency across multiple client dashboards.
Pacing & KPI Management: Experience with active daily management of live campaigns to ensure full budget delivery while aggressively optimizing towards client KPIs.
Tracking/Attribution: Configure advanced targeting, tracking, and attribution frameworks using Google Tag Manager and Google Analytics 4 (GA4).
Tourism industry experience is a plus, including work with destination marketing organizations, travel brands, attractions, hotels, or similar clients.
All team members are expected to uphold shared values and behaviors that ensure excellence and efficiency in our work:
Openness to Change: Embrace process changes, tool updates, and workflow adjustments with a solutionoriented mindset. Change is core to staying relevant in digital media. Strive to make each campaign, deliverable, and process better than the last. Actively suggest improvements and participate in refining how we work.
Seek out answers and solutions independently when possible. Use internal Take ownership of the quality and timeliness of your work. Follow through on commitments and communicate clearly if timelines shift. When roadblocks arise, elevate them efficiently by clearly outlining the situation, its impact, and a recommended course of action. This ensures the team can respond and Stay connected with teammates, proactively share relevant updates, and participate fully in cross‑functional coordination.
Strategic Thinking at All Levels: Team members are encouraged to think beyond task completion — to understand the “why” behind our work, connect day‑to‑day actions to larger goals, and share ideas that help clients succeed and our team improve.

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