Growth Marketing Manager

Growth Marketing Manager or Senior Manager

We're hiring a Growth Marketing Manager or Senior Manager to join the consumer marketing team, reporting directly to the VP of Consumer Marketing. This is an early and foundational hire, and will be focused on building systems and processes to scale marketing learnings across a rapidly growing organization.
You'll own real marketing programs across paid, owned, and lifecycle channels. You'll write copy, run campaigns, build reporting, and be accountable for results. To start this is a generalist role, and you'll be asked to support ongoing programs across the full marketing stack, including content, paid media, lifecycle, operations, and analytics. Over time, as the team and company scale, there will be real opportunities to specialize, but today we're looking for someone comfortable operating as a generalist.
What makes this role distinct is how we think about leverage. AI tools have fundamentally changed what a single skilled operator can own. We're looking for someone who has already internalized that shift: who doesn't just run workflows, but designs them. Who reaches for automation before headcount. Who can look at a repeatable task and build a system around it, so their time stays on the work that actually requires judgment.
What You'll Do

We're still building the core functions we need to scale operations, and results will drive focus, but below are a few areas where you could find yourself driving outcomes within the business.
Content & Creative
Content production across owned channels: blog, social, email, and beyond
Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount
Paid Media
Lead execution and optimization across paid social and paid search
Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume
Lifecycle Marketing
Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization
Help to develop the lifecycle infrastructure from the ground up
Reporting & Analytics
Support performance reporting across D2C channels
Translate data into clear recommendations and act on them without waiting to be asked
Who You Are

58 years of experience in consumer marketing, with meaningful time spent across more than one channel
Strong instincts across the paid and owned media stack; deep expertise in at least one area
Experience building workstreams or programs from scratch, not just inheriting and maintaining them
A track record of using AI tools to genuinely automate workflows and scale individual output, not just as utilities, but as a real part of how you work
High agency: you identify what needs to exist, build it, and operate it, without a team underneath you to delegate to
Experience building AI-powered workflows, automations, or internal tooling
Extra Credit

Prior experience at a consumer health, wellness, or subscription brand
Hands-on experience with paid social or paid search at meaningful scale (Meta Ads, Google Ads)
Familiarity with lifecycle and email platforms (Customer.io, Klaviyo, or similar)
What to Expect

A direct reporting line to the VP of Consumer Marketing and real influence over how the D2C function gets built
Broad exposure across the consumer marketing stack, with room to specialize as the team grows
Genuine growth opportunity, as Counsel scales, so does this role
Offices in NYC and Boston; in-person not required but NYC proximity is preferred
Role Location

Remote, Boston (Back Bay); New York Office (Flatiron)
What We Offer

Impact : Be at the forefront and contribute to groundbreaking, AI-driven healthcare experiences, directly interface with execs at the world's leading tech & healthcare orgs
Growth : Significant opportunities for broad ownership and professional development within our rapidly scaling startup
Compensation : Competitive salary + equity
Benefits : Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave
Our Values

Patients come first.

We are clinicians 1st, technologists 2nd. We act with patient trust/safety at the center of every decision.
Innovate with optimism.

We are optimistic as we build the future of care delivery from first principles. Challenge the status quo when needed, no sacred cows.
Right answer wins.

Debate openly and pick the strongest path. We optimize for the company, not functions. We win and lose as a team.
Simplicity over complexity.

We choose clear, elegant solutions and avoid adding complexity that does not serve patients or the team.
Do fewer things, well.

We focus, and hold ourselves to the highest bar and pursue excellence in those areas.