Marketing Operations Specialist

Marketing Operations Specialist

National Arbitration & Mediation (NAM) is seeking a Marketing Operations Specialist to support the day-to-day execution of our marketing and demand generation engine. This is a hands-on role: you'll build and send campaigns, manage lists, stand up forms and landing pages, and keep the data behind all of it clean. You'll work in HubSpot building workflows and automations, launching campaigns, and reporting on what happened, while also supporting the digital presence (website, SEO, social) that feeds the pipeline.
Key Responsibilities
Support management of NAM's marketing technology stack, including HubSpot, ClickUp, WordPress, analytics platforms, and marketing tools
Build and deploy email campaigns in HubSpot: newsletters, event invitations and reminders, follow-ups, award announcements, and one-off sends
Own list building and segmentation across our audiences: law firms, insurers, corporate clients, and our neutral panel
Stand up lead capture: forms, landing pages, LinkedIn lead forms, and UTM conventions
Manage CRM contact lists and segmentation, supporting data quality, deduplication, and compliance practices
Keep the data clean: import standards, list hygiene, and a repeatable QA checklist run before every send
Support the business development team in HubSpot

sequences, templates, task automation, and logging standards
Build and maintain the email template library against NAM's brand standards
Create and report monthly performance reporting on marketing initiatives, including campaign and organic performance, and lead generation outcomes
Build and maintain dashboards tracking campaign performance, ROI, cost-per-lead, and conversion trends
Manage NAM's organic and paid LinkedIn presence
Support website operations, including routine content updates and monitoring of SEO, page speed, and conversion metrics
Maintain digital asset libraries for brand consistency
Document how things are built

naming conventions, workflow logic, and process notes the team can follow
Qualifications
Required
3+ years of hands-on marketing operations, marketing automation or digital marketing experience
Working proficiency in HubSpot Marketing Hub. You've personally built workflows, forms, landing pages, lists, and emails
Solid email fundamentals: deliverability, subscription types, suppression, and send governance
Comfort with data work: imports, deduplication, and knowing when a list looks wrong before you send to it
Strong analytical and reporting skills
Strong organizational skills and attention to detail
Preferred
Bachelor's degree in a related field
Experience with Google Analytics 4 or marketing performance dashboards
Experience with WordPress website management
Experience with graphic design tools such as Canva or Adobe
Familiarity with SEO performance monitoring and optimization metrics
Experience with supporting marketing technology systems and integrations
What We Offer
Salary

: $33.00 - $38.00 per hour (good-faith estimate) Benefits & Other Eligible Compensation : Includes health, dental, vision, disability and life insurance, 401(k) plan with company match, paid time off, annual bonus, and additional voluntary benefits.
About Us
National Arbitration & Mediation (NAM) is a premier provider of Alternative Dispute Resolution (ADR) services, delivering efficiency and results to clients throughout the U.S. and globally. Through its market-leading technology and secure virtual and hybrid forums, NAM offers a streamlined alternative to traditional litigation. With an exceptional roster of neutrals and concierge-level case administration, NAM is the ADR partner of choice for over 10,000 commercial entities and half the Fortune 100.
National Arbitration & Mediation (NAM) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other status protected by the laws or regulations in the locations where we operate.