Field Marketing Manager

BANA LAW, PC is a plaintiff-side personal injury firm representing injured people and their families across California. We are headquartered in Century City and we take cases throughout the state. We are growing our community presence and need a self-starter to put our firm in front of the right people, in the right places, consistently.
About the Role
This is a field-driven marketing role for someone who can build an event pipeline from scratch and run it. You will find the events worth attending, secure our spot, set up and staff the booth, and turn face time into leads and lasting relationships. You will work both sides of our growth: consumer-facing community events where injured people and their families meet our brand, and referral-source events where you build relationships with doctors, chiropractors, community organizations, and other professionals who send us business. You are not waiting for a calendar to be handed to you. You are building it.
Responsibilities
Research, source, and secure event opportunities throughout California, including health fairs, community festivals, schools, pet adoptions, cultural and faith-based gatherings, trade shows, sponsorship opportunities, and professional networking events.
Own event logistics end to end: registration, booth space, signage, giveaways, materials, scheduling, setup, and breakdown.
Represent BANA LAW in person as the face of the firm, engaging the public warmly and professionally and explaining how we help injured people.
Capture leads at every event using a consistent intake-friendly process, and hand qualified prospects to our intake team promptly for follow-up.
Build and maintain a network of referral relationships with medical providers, community leaders, and allied professionals.
Track event performance and report on what is working: leads generated, cost per event, cost per lead, referral relationships built, and downstream signed intakes.
Coordinate with our internal marketing function to keep messaging, branding, and materials consistent across every appearance.
Locate and secure speaking opportunities for attorneys.
Operate at all times within the California Rules of Professional Conduct governing attorney advertising and client solicitation. This role generates awareness and leads; case sign-ups are routed through the firm's standard intake process, not closed in the field.
Qualifications
2+ years in event marketing, field marketing, community outreach, business development, or a comparable role where you owned outcomes.
A demonstrated ability to source opportunities independently and follow through on logistics without hand-holding.
Strong interpersonal skills and genuine comfort approaching strangers and starting conversations.
Excellent organization and the discipline to track and report results.
Reliable transportation, a valid California driver's license, and willingness to travel throughout California, including some evenings and weekends when events demand it.
Preferred Skills
Experience in legal, healthcare, insurance, or another services industry that markets to consumers.
Bilingual ability, particularly Spanish, given the communities we serve.
An existing network of community or referral contacts in our markets.
Familiarity with CRM or lead-tracking tools.
Pay range and compensation package
Base Pay: $30-$35 per hour
Performance bonus tied to measurable event and lead metrics, including qualified events booked, leads captured, referral relationships established, and leads converted to signed intakes.
Mileage and event expense reimbursement.
Equal Opportunity Statement
BANA LAW, PC is committed to diversity and inclusivity in our hiring practices and workplace culture.
Work Environment and Travel
Based in Los Angeles (Century City), with travel throughout California as events require. Event schedules will include some evenings and weekends. When not in the field, you will work from the firm or remotely, coordinating logistics and building your pipeline.

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