Director, Marketing Operations

Summary of Position: The Director of Marketing Operations and Project Management is responsible for the successful execution of all marketing projects across Indiana Wesleyan University's Marketing team. This individual leads the department's project management function, ensuring every marketing request is properly scoped, entered into the project management system, prioritized, assigned, tracked, communicated, and delivered on time and with high-quality.

This role oversees the Marketing brand manager team and establishes project management standards, monitors department workload and capacity, removes obstacles to execution, and ensures marketing projects move efficiently from intake through completion.

This position also helps maintain university brand standards and provides guidance to internal clients.

Duties and Responsibilities

Marketing Operations & Project Management

Serve as the operational owner of the marketing department's project portfolio, ensuring every marketing project has a clearly defined scope, complete project information, appropriate prioritization, assigned resources, documented timelines, and proactive follow-up through completion. Hold project owners accountable for meeting deadlines, identify risks early, and ensure 100% of marketing projects are entered, managed, and delivered through the university's project management system

Lead the university's marketing project management function, ensuring consistent execution of all marketing initiatives

Oversee the intake, scoping, prioritization, scheduling, trafficking, and completion of every marketing project

Ensure all projects are entered into the project management system with complete, accurate, and actionable information before work begins

Establish project timelines, milestones, dependencies, and resource assignments

Monitor department workload and capacity to balance priorities across creative, communications, web, digital marketing, and video teams

Identify risks to deadlines early and proactively resolve scheduling conflicts

Develop operational processes that improve efficiency, accountability, transparency, and project throughput

Produce regular reports on project status, workload, turnaround times, bottlenecks, and team performance

Directly supervise two Marketing brand managers

Provide coaching, performance management, and professional development

Foster a culture of accountability, responsiveness, customer service, and continuous improvement

Client Relationship Management

Serve as the primary operational liaison between university clients and the marketing department

Meet with clients to define objectives, gather complete project requirements, establish realistic timelines, and manage expectations

Communicate project status proactively throughout each engagement

Ensure clients receive exceptional service while balancing institutional priorities and available resources

Brand Stewardship

Ensure projects align with university brand standards, messaging, and visual identity

Provide guidance to clients regarding appropriate marketing strategies and brand implementation

Coordinate with creative leadership to maintain consistency across marketing materials

Coordinate work with outside agencies, freelancers, printers, photographers, and other marketing vendors as assigned.

Monitor vendor timelines and deliverables to ensure projects remain on schedule

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