Director, Brand Creative

Job Summary

The Director of Brand Creative leads the overall creative vision and execution across multiple direct-to-consumer and B2B brands. This role is responsible for developing brand identity, creative strategy, digital campaigns, AI-enabled creative production, studio and location photography, marketing assets, and team leadership. The position works closely with eCommerce, Growth, and Brand teams to deliver high-quality creative content that supports business growth and brand consistency.
Key Responsibilities:
Lead creative strategy and brand direction across multiple brands.
Maintain and enforce brand guidelines to ensure consistent messaging across all marketing channels.
Develop creative concepts for digital campaigns, seasonal promotions, and marketing initiatives.
Partner with eCommerce and Growth teams to align creative assets with business objectives.
Oversee AI-enabled creative production processes and improve creative workflows.
Direct studio and on-location photo/video shoots from planning through final delivery.
Produce creative assets for digital marketing, social media, email campaigns, websites, sales materials, and events.
Support creative development for both B2C and B2B marketing initiatives.
Lead, mentor, and develop an in-house creative team while improving processes and collaboration.
Stay current with emerging creative technologies, AI tools, and design trends.
Qualifications:
8+ years of creative leadership experience.
Experience leading multi-brand creative projects across digital and brand marketing.
Strong portfolio demonstrating campaign, digital, email, social media, and branding work.
Experience managing creative teams and directing photo/video productions.
Knowledge of AI-powered creative tools and workflows.
Experience developing and maintaining brand guidelines.
Strong collaboration skills with marketing, eCommerce, and business stakeholders.
Experience with B2B marketing, UX/web design, or home furnishings is preferred.

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