Product Manager (Noodle)

We are seeking a highly driven and hands‑on Product Manager to support the growth and commercialization of the noodle category in the U.S. market.

This role plays a critical part in managing and growing the category, with strong ownership of execution across product, marketing, distribution, and operations. The ideal candidate will work closely with the Marketing and Sales teams to translate strategy into action, ensuring successful launches and sustained in‑market performance.

ROLES&RESPONSIBILITES
1. Category Ownership (Noodle)

Support the management and performance of the noodle category performance in the U.S. market

Own day‑to‑day execution across product, marketing, distribution, and operations

Support and influence category direction while ensuring strong in‑market execution and growth

Manage the noodle product portfolio, including assortment, pricing, and packaging execution (product Lifecycle)

Support product positioning and ensure alignment with market needs and competitive landscape

Partner cross‑functionally to drive product readiness and successful presence

3. Go-To‑Market & Commercialization

Execute GTM strategies for noodle products in alignment with category direction

Coordinate cross‑functional efforts across Sales, Marketing, Supply Chain, and Operations

Support channel expansion and retail execution initiatives

Ensure strong retail readiness (pricing, promotions, assortment, shelf strategy)

4. Marketing & Brand Execution

Lead execution of product‑level marketing initiatives

Collaborate on messaging, campaigns, and content development

Ensure alignment between product features and consumer communication

Support culturally relevant marketing initiatives where applicable

5. Distribution & Operations Management

Partner with Supply Chain and Operations to manage:

Production planning and inventory management

Demand forecasting and replenishment execution

Ensure alignment between product availability and market demand

Proactively identify and resolve operational issues impacting performance

6. Performance Management

Track and monitor key KPIs including:

Distribution (ACV, TDP)

Velocity and in‑store execution

Analyze performance data and provide actionable insights and recommendations

Support category performance reviews and business planning

7. Cross‑Functional Leadership

Act as a central point of coordination across internal teams

Ensure clear communication and alignment across functions

Support delivery of cross‑functional initiatives with accountability and urgency

QUALIFICATIONS
Qualifications

Bachelor’s degree in Marketing or a related field.

Minimum

5+ years of experience

in:

Product Management, Brand Management, or Commercial/GTM roles

Strong experience in CPG / Food industry (required) - Experience in noodle, instant food, or adjacent categories (highly preferred)

Proven experience supporting or managing end‑to‑end product commercialization in the U.S. market

Preferred Qualifications

Experience working in fast‑paced, high‑growth environments

Strong understanding of U.S. and Korean cultural trends; knowledge of K‑pop culture is a strong plus, particularly in driving culturally relevant consumer engagement

Strong ownership mindset with hands‑on execution ability

Ability to manage end‑to‑end business processes and multiple priorities

Solid understanding of:

U.S. retail landscape

Distribution and channel dynamics

Marketing and brand development

Marketing execution

Product lifecycle and commercialization processes

Strong analytical, problem‑solving, and project management skills

PHYSICAL DEMANDS & WORK ENVIRONMENT

Must be able to remain in a stationary position and operate office equipment for a prolonged period.

Physical activities include, but are not limited to, constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs.

Must be able to work a schedule that supports business operations, including occasional weekends, holidays, and hours outside of the normal work schedule, as needed.

Must be able to travel as business needs require (up to 35% travel).

Other infrequent physical activities include, but not limited to, positioning self to complete assigned tasks, and ascending/descending floors and/or ladders.

COMPENSATION

Base salary range: $90,000 - $120,000 per year, commensurate with experience, qualifications, and demonstrated expertise.

Equal Opportunity Statement
HYH America is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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