Brand Marketing Sr. Manager, Influencer Strategy, North America

Essential Duties & Responsibilities

Support look + creative reviews with agency and design partners
Lead new influencer talent discovery and advise on partners and invitees proposed by external agencies, publishers and other sources
Identify new opportunities, emerging platforms, and cultural moments relevant to Ralph Lauren consumers
Manage influencer budgets, forecasting, invoicing, and performance tracking and campaign recaps
Support influencer contracting in partnership with in-house Legal counterparts and Global Influencer team
Oversee experiential influencer integration in NA, including creator participation within brand activations and events
Establish reporting frameworks and insights to measure influencer effectiveness and inform future planning within North America Marketing Strategies