Digital Marketing Coordinator D2C

Position Details

Title: Digital Marketing Coordinator D2C
Department: D2C
Reports to: D2C Digital Marketing Manager
Location: Dearborn, MI
Job Classification: Remote
FLSA Status: Exempt
Job Band: Professional
Summary

We’re looking for a highly organized, detail-oriented D2C Marketing Coordinator to support the day-to-day execution of digital marketing initiatives across the business. This role will help manage campaign operations, creative and asset delivery, reporting, calendar management, and cross-functional coordination across channels including Paid Search, Paid Social, Retail Marketing, and broader D2C initiatives.
The ideal candidate is proactive, collaborative, analytical, and comfortable working in a fast-paced retail environment where priorities can shift quickly. This role sits at the intersection of marketing strategy, execution, and operations.
Inspired by Hard Work

At Carhartt, the values of hard work- dependability, honesty, and trust- are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission- We serve and protect all hardworking people by building durable products- we remain dedicated to upholding these principles in every decision we make and every product we create.
Associate Responsibilities

Coordinate and manage digital marketing asset delivery across internal teams, agencies, and creative partners
Support campaign setup, QA, review, and approval processes across Paid Search, Paid Social, Retail, and other digital marketing channels
Maintain and update marketing calendars, campaign timelines, and promotional schedules
Assist with weekly, monthly, and ad hoc reporting for channel performance, campaign pacing, and business updates
Help ensure campaigns launch accurately and on time through detailed project management and cross-functional communication
Partner with internal teams including Creative, Merchandising, Ecommerce, Analytics, and Retail Marketing to align campaign priorities
Support retail marketing initiatives, including local campaigns, store openings, and promotional planning
Monitor campaign performance trends and help identify optimization opportunities
Organize and maintain campaign documentation, creative libraries, trackers, and workflow processes
Assist in strategy development and execution across Paid Search, Paid Social, Ecommerce, and broader D2C marketing efforts
Help manage approvals and feedback loops between stakeholders, agencies, and channel partners
Participate in recurring business reviews, planning meetings, and seasonal campaign development
Required Education

(Bachelor's degree in Marketing, Advertising, Communications, Business, or related field
1-3 years of experience in digital marketing, ecommerce, retail marketing, or marketing coordination
Required Skills & Experience

Strong organizational and project management skills with exceptional attention to detail
Comfortable managing timelines, approvals, and cross-functional workflows across multiple campaigns
Familiarity with digital marketing channels including Paid Search, Paid Social, Ecommerce, and Retail Marketing
Comfortable working with marketing calendars, reporting, and campaign operations
Experience with Excel/Google Sheets, PowerPoint/Google Slides, and project management tools preferred
Familiarity with project management platforms such as Monday.com and tools within the Microsoft 365 ecosystem is a plus
Strong written and verbal communication skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Collaborative mindset with strong cross-functional communication skills
Experience working with agencies or creative teams is a plus
Familiarity with platforms such as Google Ads, Meta Ads Manager, Google Analytics, ecommerce platforms, or reporting tools is a plus
Assists in developing and managing creative briefs across all business units to ensure alignment with brand and campaign objectives
Owns communication and coordination with agency partners and internal cross-functional teams for assigned projects and deliverables
Maintains and distributes creative performance reporting, including campaign insights and key learnings
Provides strategic optimization recommendations and performance insights to support media strategists and campaign effectiveness
Supports execution of various ad hoc marketing, creative, and operational initiatives as needed
Helps streamline workflows and ensure timely completion of creative assets and deliverables across channels
Preferred Traits

Highly organized and process-oriented
Analytical mindset with curiosity around performance marketing and ecommerce
Comfortable balancing strategic thinking with executional details
Self-starter who can proactively identify gaps and opportunities
Strong team player with a positive, adaptable attitude
What Success Looks Like

Campaigns and assets are delivered accurately and on time
Marketing calendars and trackers remain organized and up to date
Reporting is reliable, timely, and actionable
Cross-functional teams stay aligned on priorities and deadlines
The digital marketing team operates more efficiently through improved coordination and communication
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.

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