Digital Marketing Manager

Digital Marketing Manager

Join an award-winning company! Since 1967, Toll Brothers has been building luxury homes and communities in the best locations in the U.S. Today, we're a Fortune 500 company operating in over 60 markets. We're the country's premier luxury builder with the widest range of product offerings and price points in the industry, serving first-time, move-up, active-adult, and second-home buyers.
From the homes we build to the talent we recruit, we know that to be the best, we have to work with the best. Toll Brothers is a place where diverse perspectives and experiences are welcomed and where employees of all backgrounds are treated with fairness, dignity, and respect. We believe every employee should feel safe to be their true and authentic self at work. Our employees are our family, and we strive to uphold the values that our founders instilled in us, creating an exceptional place to work that is inclusive to all.
Toll Brothers, America's leading luxury home builder, seeks a Digital Marketing Manager to join our marketing team in our corporate office based in Fort Washington, Pennsylvania.
The Digital Marketing Manager leads the planning and execution of our search engine marketing (SEM) campaigns and analytics as part of our Media team. This role requires a high level of cross-functional collaboration to develop and implement digital marketing strategies that align with our business goals and will partner closely with the broader Media team on digital strategies to meet KPIs, use data to direct decision making, and identify and test new strategies to improve performance. The ideal candidate has an in-depth understanding of the digital media marketplace and reaching target audiences. This is an individual-contributor role with no direct reports or people-management responsibilities.
The primary responsibilities include:
Leading our SEM efforts, including analyzing campaign data and translating it into actionable insights
Managing and forecasting SEM budgets, monitoring performance regularly, and alerting stakeholders when attention is needed
Collaborating with the broader team to identify objectives and goals for each division and implementing the best digital ad strategies to achieve goals
Ensuring campaigns are implemented timely and accurately
Designing optimized experiences for targeted audience segments and developing a testing roadmap that includes a process for organizing results & aggregating learnings, including clear communication to relevant stakeholders
Developing, implementing, and troubleshooting pixel and tracking tags, including creative and placement tags, in partnership with the team to support media goals, with responsibility for documentation, testing, and ongoing troubleshooting
Serving as a primary escalation point for troubleshooting and resolving campaign discrepancies, ad serving errors, broken creative, and 3rd party tracking issues
Managing issues with reporting visualization tool and working directly with the Business Analytics team to resolve issues
All other duties as assigned
This is an excellent opportunity to join one of the nation's most respected Fortune 500 companies!
Qualifications

Does this describe you?
Organized project manager with broad experience administering digital marketing campaigns and initiatives that drive revenue and improve the customer experience
Skilled at data analysis and extracting meaningful insights from diverse data sources to solve marketing challenges
Curious problem solver who seeks to create efficient processes through scripting and automation where possible
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Self-starter who seeks to learn new skills, find better ways of working, and share best practices and learnings with teammates
Possess a desire to stay current with digital trends and new technologies to stay ahead of the curve
Flexible and willing to take on additional responsibilities beyond core duties as needed
Do you have these qualifications?
Essential:

Bachelor's degree in Marketing, IT, Computer Science or relevant field
Comfortable with reading & writing Google Appscript
A deep knowledge of PPC, tracking techniques, and data analysis
Proficient with Google Ads, Google Analytics (GA4), Google Tag Manager, and Google Sheets
Experience with efficiently managing large marketing budgets
A proven track record for developing testing strategies that deliver marketing wins
Good communication skills. Able to effectively communicate concepts to individuals with varying levels of digital marketing knowledge
Cross-channel marketing experience
5+ years of previous related experience
Hybrid role: minimum 3 days per week in office; requirements may vary by Division/Department

Preferred:

Experience with SEO and best practices
Experience in the homebuilding industry
Enterprise account management experience overseeing budgets greater than $1,000,000
Experience with Big Query, Python, Machine Learning/AI, and various data visualization tools (Power BI)
Demonstrated success executing Conversion Rate Optimization (CRO) & ad landing page strategies

This position offers an excellent compensation and benefits package that includes comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!