Director of Sales & Marketing

Director of Sales & Marketing

The Avalon of Commerce Township
Mission: Hit Maximum Occupancy, Fast.
When you join The Avalon of Commerce Township, you step into a community built on extraordinary hospitality and life-changing service

and you take the lead role in driving its growth. Your mission: reach and maintain maximum occupancy by owning every inch of the sales funnel.
This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer

someone who thrives on urgency, pressure, and results.
Why High-Performing Closers Choose This Role
You control strategy + execution

full autonomy in how you build the funnel and close.
Your performance drives the community's financial success

immediate and visible impact.
Aggressive commission + milestone bonuses

the faster you fill the building, the more you earn.
Your High-Impact Responsibilities
Own Every Stage of the Sales Cycle
Manage inquiries, cold calls, tours, follow-ups, and move-ins

you are the engine behind occupancy.
Maintain occupancy at or above budgeted levels month after month.
Speed = Your Advantage
Respond to all inquiries immediately; speed-to-lead is your competitive edge.
Build a Referral Power Network
Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.
High-Conversion Event Strategy
Lead tours, community events, and closing events designed to secure deposits on the spot.
Relentless Funnel Management
Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a "next step."
Identify funnel gaps and execute fast, creative solutions to increase conversions.
Who You Need to Be
A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to "yes."
Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.
Hospitality-Focused You embody the Avalon culture of customer service and resident-first care.
Compensation & Rewards
Competitive salary
Aggressive commission structure tied to speed + volume
Move-in bonuses and milestone bonuses at key occupancy targets
This Role Is Built for a Sales Athlete.
If you're the type of closer who thrives on urgency, competition, and fast results

and you love the impact senior living has on families

you belong at The Avalon of Commerce Township
Pay Range: Starting Salary $75,000+ and monthly and quarterly earnings
Top performers can significantly exceed On Target Earnings through sustained occupancy growth.