Product Marketing Manager

Eaton’s ES AMER Sector Integration division is currently seeking a Strategic Marketing and Business Communications Specialist.
The expected annual salary range for this role is $113,000 – $165,000 a year. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
Overview

Position Overview: We are seeking a dynamic and strategic marketing leader to drive product marketing strategy and execution across a large digital portfolio as well as communications initiatives across Eaton’s business units. Responsible for the development and implementation of strategic marketing initiatives both internally and externally in alignment with segment and division marketing teams within Eaton.
This role will own marketing strategy and execution, voice of customer, market research, analyst relations, and internal enablement/communications for digital offerings and solutions. The ideal candidate will bring a blend of strategic thinking, creative execution, and cross‑functional collaboration to drive brand awareness and elevate business impact.
Responsibilities

Create and implement comprehensive marketing plans to drive awareness and revenue growth for both the software product portfolio and end‑to‑end solutions consisting of hardware/software/services. Work closely with sales, offering management, and other marketing teams to ensure cohesive and effective marketing efforts.
Manage the production of internal and external presentations, product collateral, product positioning, and trade show materials; ensure brand consistency and timely delivery. Monitor and analyze the performance of marketing initiatives, using data to make informed decisions and optimize strategies.
Partner with other marketing teams, plan and execute trade shows and customer events focused on end‑to‑end solutions to drive customer intimacy and revenue impact.
Partner with Offer Managers, define and execute the VoC process, activities, and feedback loops to capture actionable insights; translate findings into strategic recommendations.
Lead thorough market analysis efforts to identify trends, opportunities, and competitive landscape; translate findings into strategic recommendations.
Partner with other marketing teams and offer management, define structure and oversee analyst inquiries/outreach across all relevant segments to ensure consistent brand messaging.
Deliver high‑impact collateral and educational content (use‑case videos, customer case studies, end‑to‑end solutions) to drive internal awareness and commercial success.
Lead digital and solutions internal messaging strategy, including Viva Engage posts and strategic initiative communications.
Qualifications

Bachelor’s degree in marketing, communications, business, or a related field from an accredited institution.
Minimum of 7 years of strategic marketing, communications, or offer management experience.
Minimum of 5 years of experience working with software products.
No relocation is offered for this position. Candidates must reside within the United States to be considered. Active duty military candidates are exempt from this requirement.
Eaton will not consider applicants for immigration sponsorship or support for this position.
Preferred Qualifications

MBA in marketing, communications, business, or related field.
Experience with marketing automation tools, content management systems, and creative production workflows.
Skills

Proven ability to lead cross‑functional initiatives and manage complex stakeholder relationships.
Strong storytelling, writing, and content development skills.
Benefits

Eaton provides various health and welfare benefits, retirement benefits, and several programs for paid and unpaid time away from work. Benefits are dependent on eligibility and location.
EEO Statement

Eaton believes in equal employment opportunities for all job applicants and employees. Employment decisions are based on job‑related reasons regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, veteran status, or any other protected status.
We are committed to second chance employment. Qualified applicants with arrest or conviction history will be considered. Background checks are conducted only after a conditional offer. Requests for disability‑related accommodations may be made by calling 1‑800‑836‑6345.

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