PPC Advertising Specialist ENGLISH REQUIRED

Job Description
Job Description

Job description:

About BrandNation
BrandNation is a U.S.-based advertising and media agency with over 13 years of experience helping businesses grow through strategy-driven campaigns. We manage multi-channel marketing for clients across the U.S., from law firms and dental offices to home services and healthcare brands.

We are looking for a

ENGLISH

PPC Advertising Specialist

who understands performance marketing, lead generation, and how to make the phone ring.

Position Overview
You will manage and optimize digital ad campaigns focused on

inbound lead generation

and

phone call conversions

through Google Ads and social media platforms. The ideal candidate is analytical, detail-oriented, and fluent in English, with proven experience managing campaigns for U.S. audiences.

Key Responsibilities

Create, manage, and optimize PPC campaigns across

Google Ads, Facebook, Instagram, Snapchat, LinkedIn and YouTube.

Develop inbound lead strategies to increase

calls, form fills, and conversions.

Perform daily bid and keyword optimizations to maximize ROI.

Write strong ad copy that converts.

Monitor analytics, track performance, and create weekly reports.

Conduct competitor analysis and audience research.

Collaborate with creative, social, and production teams to align messaging and offers.

Requirements

5+ years

managing PPC and paid social campaigns.

Google Ads Certification

(required).

Strong understanding of lead funnels and conversion tracking.

Experience with call tracking tools (CallRail, WhatConverts, etc.) is a plus.

Advanced knowledge of

Google Analytics, Tag Manager, and Conversion Tracking.

Excellent

English communication skills

(written and verbal).

Ability to work U.S. business hours and meet deadlines consistently.

Preferred Skills

Experience in

local service lead generation

(law firms, dental, HVAC, etc.).

Knowledge of

landing page CRO

and A/B testing.

Basic knowledge of Meta Ads Manager and YouTube Ads.

Agency experience preferred.

What We Offer

Competitive pay based on experience.

Performance-based bonuses.

Opportunity to work with a fast-growing U.S. marketing agency.

Collaborative and performance-driven culture.

Job Type: Full-time

Experience:

Paid Advertising: 5 years (Required)

Language:

English (Required)

Work Location: In person

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