Brand Manager

About this Position At Henkel

you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
What you´ll do

Assist brand team in developing and executing a fully-integrated GTM strategy.
Support local and national roll-outs of new products and services.
Maintain strict brand integrity across all campaign executions.
Improve the digital customer experience with optimizations to website, landing pages, social media strategy, influencer initiatives, online paid media and more.
Help lead the strategy, planning, and execution of customer and industry trade shows, as well as national and regional corporate events across the US.
Lead creative and editorial development across formats, including web, blog, campaigns, guides, reports, and brand content.
Mange process for improving and updating product packaging.
Convert research and end-user data into actional insights and recommendations that will improve campaign outcomes.
Work closely with sales to deliver solutions that improve conversion success and long-term customer loyalty.
Measure and report ROI of campaigns and initiatives.

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