Associate Marketing Manager

Marketing Strategy Support

Support assigned marketing efforts for the Customer Energy and Transportation Solutions group, supporting development of marketing strategy and execution for mature products. Ensure understanding business priorities and report on marketing results. Utilize customer insights, data and internal relationships to increase product awareness and participation.
Essential Responsibilities
Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for mature products.
Use customer segmentation and product value propositions to recommend product bundles.
Understand customers using internal and external data to determine customer preferences.
Track and report on assigned budget and KPIs.
Support product awareness research.
Identify product and customer experience improvement recommendations.
Minimum Requirements
Bachelor's degree in Marketing, Communications, Advertising or related field or a combination of education and experience providing equivalent knowledge.
3 years of marketing experience OR a combination of sales and marketing.
Experience with advertising, and promotion principles and tactics.
Excellent communication skills and proven results.
Preferred Requirements
- 1 year experience in program, product or brand management preferred.
- Project Management experience.
- Comfort with ambiguity
- Product or service marketing experience
As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you're ready to be a part of something big, we invite you to join our team.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com.
The anticipated starting base pay for this position is: $75,000.00 to $100,000.00 per year. This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave.
Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.
In any materials you submit, you may redact or remove age-identifying information including but not limited to dates of school attendance and graduation. You will not be penalized for redacting or removing this information.