Vice President of Marketing Operations

Technopole I-NOVA USA
Technopole I-NOVA USA is a newly established U.S. subsidiary of Technopole I-NOVA, headquartered in Phoenix, Arizona. This U.S. subsidiary focuses on fintech innovation, digital financial infrastructure, blockchain technology, digital asset services, payment solutions, investment technology, and corporate finance platforms. Its clients include corporate clients, financial institutions, institutional investors, and technology partners across North America.

Supported by the parent company's innovation resources and international ecosystem, Technopole I-NOVA USA is building a next-generation fintech platform that integrates blockchain infrastructure, digital payments, AI-driven financial analytics, compliance technology, and corporate finance solutions. The company is committed to becoming a leading fintech innovation hub in the U.S. while expanding strategic partnerships in global markets. Its U.S. subsidiary is headquartered in Phoenix, Arizona, one of the fastest-growing technology and financial innovation hubs in the U.S. ([Inova][1])

VP of Marketing Operations
Job Overview
The VP of Marketing Operations will lead the company's global marketing strategy, operational excellence, and brand development initiatives. This executive will be responsible for integrated marketing operations, optimizing digital marketing performance, strengthening market positioning, and supporting the company's rapid expansion in the fintech and blockchain sectors in North America.

Key Responsibilities

Develop and execute enterprise-level marketing strategies to support business growth.

Lead brand management, corporate communications, and public relations efforts.

Responsible for digital marketing, content strategy, search engine optimization (SEO), paid advertising, and social media operations.

Build marketing operations infrastructure, customer relationship management (CRM) systems, and performance analytics tools.

Manage lead development and customer acquisition programs.

Collaborate with product, sales, technology, compliance, and executive teams.

Build strategic partnerships with financial institutions, fintech companies, blockchain organizations, and technology partners.

Manage marketing budgets and optimize ROI through data-driven decision-making.

Build and mentor a high-performing marketing team.

Represent the company at fintech conferences, investment forums, and industry events.

Qualifications

Bachelor's degree in marketing, business administration, communications, or a related field (MBA preferred).

10+ years of senior marketing leadership experience.

Prior experience in fintech, financial services, SaaS, blockchain, digital assets, or technology industries is preferred.

Proficient in CRM platforms, marketing automation, digital advertising, and analytics.

A proven track record of building scalable marketing operations.

Exceptional leadership, communication, and strategic planning skills.

Experience leading cross-functional and international teams is preferred.

Compensation and Benefits

Annual Salary: $220,000 - $320,000

Executive Performance Bonus

Equity/Long-Term Incentive Plan

Comprehensive Medical, Dental, and Vision Insurance

Company-Matched 401(k) Retirement Plan

Paid Leave and Holidays

Executive Leadership Development Program

Flexible Collaborative Work Environment

Relocation Allowance (Phoenix, Arizona)

Career Development Opportunities at a Fast-Growing US Fintech Company

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