Paid Marketing And SEO Specialist

Paid Growth & SEO Specialist (Associate / Manager level)

Company: resbiotic®

Location: Dallas, TX — in-person, full-time

Compensation: $70,000-$100,000, flexible based on experience and fit

Type: Full-time, early to mid-career

Application: Resume and cover letter required. Email careers@resbiotic.com

About resbiotic®

resbiotic® is a science-first, clinically validated consumer health company pioneering the Gut-X Axis — targeting multiple organ systems including lung, metabolism, immunity, hormones, and gut health through precision biotic formulations.

We are scaling rapidly across DTC ecommerce, TikTok Shop, Walmart.com, Walmart retail, Walgreens, HEB, HCP channels, creator/affiliate commerce, paid media, and search.

We are not looking for average. We are looking for a superstar paid growth and SEO operator who wants to help build one of the next major consumer health brands.

The Role

We are hiring a Paid Growth & SEO Associate / Manager to run, test, optimize, and scale paid acquisition and search visibility across our digital growth channels.

This is an in-person, full-time role in our Dallas office for an early to mid-career marketer with strong paid media experience, SEO management ability, analytical strength, AI fluency, and the hunger to grow quickly inside a high-performance organization.

This person’s full-time job will be driving growth across Meta, Google, TikTok, Reddit, X/Twitter, YouTube, Walmart.com, Walmart Connect, SEO, AI search, and other paid and organic search channels.

This is not a “check the box” marketing role. This is for someone who wants to launch, test, learn, optimize, and scale every day.

We want someone who can move fast, think clearly, use data, use AI, take ownership, and burn the midnight oil when needed. The right person is a doer — someone who is available, accountable, responsive, and obsessed with performance.

Key Responsibilities

Paid Media Execution

Build, launch, monitor, and optimize paid campaigns across Meta, Google, TikTok, Reddit, X/Twitter, YouTube, Walmart.com / Walmart Connect, and other emerging paid channels

Manage campaigns across acquisition, retargeting, subscription, bundles, product-specific funnels, creator/UGC ads, and retail-support campaigns

Monitor daily spend, CAC, ROAS, MER, CTR, CPM, conversion rate, AOV, LTV, and contribution margin

Scale winners quickly and cut underperforming campaigns without waiting for long corporate approval cycles

Support paid campaigns for DTC, TikTok Shop, Walmart.com, Walgreens, HEB, product launches, and retail/ecommerce moments

SEO & Search Growth

Own day-to-day SEO management across technical SEO, content SEO, product pages, blogs, landing pages, and search-driven conversion

Improve organic visibility for resbiotic® product categories including lung health, metabolic health, GLP-1 support, gut health, prebiotics, women’s health, and microbiome science

Coordinate keyword research, on-page optimization, internal linking, schema markup, metadata, and content briefs

Track organic rankings, traffic, conversion, and revenue impact from SEO initiatives

Work with internal and external partners to improve site health, page speed, indexing, structured data, and search performance

Support AI search / GEO visibility across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and other emerging discovery platforms

Turn clinical and scientific content into search-optimized, consumer-friendly content that can rank, educate, and convert

Daily Testing & Launch Rhythm

Launch and test new campaigns, ad sets, audiences, creatives, hooks, landing pages, offers, bundles, SEO pages, and product angles on a frequent basis

Help build a high-velocity testing engine where new ads, landing pages, and search experiments are going live every week, and often daily

Track what is being tested, what is winning, what is failing, and what should be scaled or killed

Turn paid media and SEO learnings into practical recommendations for creative, website, email, TikTok Shop, Walmart.com, and retail support

Bring a bias for action: test fast, learn fast, improve fast

Creative Testing & Performance

Develop and manage structured creative testing across hooks, claims, formats, offers, audiences, search intent, and product angles

Partner with creative, content, UGC creators, influencers, and internal team members to generate new paid ad and SEO content concepts

Analyze creative and content performance and translate data into better briefs

Help build a fast-moving testing engine across static ads, UGC, founder-led content, educational content, product demos, testimonials, landing pages, blogs, and retail callouts

Understand not only which ads and pages work, but why they work

DTC, TikTok Shop & Walmart.com Growth

Support growth across Shopify, TikTok Shop, Walmart.com, and digital retail channels

Drive traffic to product pages, bundles, subscription offers, landing pages, SEO content, and retail product listings

Coordinate paid and search campaigns around product launches, retail moments, promotions, creator/affiliate activations, and seasonal opportunities

Treat Walmart.com and retail digital channels as major growth opportunities, not side projects

AI-Enabled Marketing

Use both internal AI systems and external AI tools to accelerate marketing execution

Use AI daily for ad copy, creative variations, SEO briefs, keyword research, campaign analysis, competitive research, audience insights, reporting, landing page testing, and performance summaries

Work with internal AI resources to build repeatable workflows that make the marketing function faster and more efficient

Identify ways to use AI to increase creative velocity, improve targeting, accelerate SEO, reduce manual work, and uncover new growth opportunities

Stay current on new AI tools and bring practical ideas to the team

Help make resbiotic® an AI-first growth organization

Analytics & Reporting

Build clear daily and weekly reporting around paid media and SEO performance

Use tools such as Meta Ads Manager, Google Ads, TikTok Ads Manager, Reddit Ads, Walmart Connect, Shopify, Triple Whale, Daasity, Klaviyo, Google Analytics, Google Search Console, SEMrush/Ahrefs or similar SEO platforms

Translate campaign, search, and site data into clear next steps

Understand not only what happened, but why it happened and what should happen next

Maintain strong analytical discipline around CAC, MER, ROAS, contribution margin, organic traffic, keyword rankings, conversion rate, AOV, LTV, retention, and channel-level performance

Ideal Candidate

You may be a fit if you are:

An early to mid-career paid growth / SEO operator with approximately 2–6+ years of experience and want fast career growth

Experienced running paid campaigns across Meta, Google, TikTok, and ideally Reddit, X/Twitter, YouTube, Walmart.com / Walmart Connect, or other retail media platforms

Experienced managing SEO projects across content, technical SEO, keyword strategy, landing pages, and organic growth

Strong analytically and comfortable making daily optimization decisions

Comfortable with fast testing, frequent campaign launches, and constant iteration

Creative enough to understand why ads and search pages work, not just how to push buttons inside platforms

AI-native or highly AI-capable, with real examples of how you use AI tools in marketing

Hungry to grow into a bigger role as the company scales

Interested in AI, health, wellness, supplements, CPG, ecommerce, or consumer brands

Highly responsive, accountable, and available when the business needs you

Comfortable working in person in a fast-moving Dallas office environment

Required Skills

Paid social campaign execution

Paid search campaign execution

SEO management

Keyword research and content SEO

Basic technical SEO understanding

Performance analytics

Creative testing

Campaign and SEO reporting

AI-assisted marketing workflows

Strong spreadsheet / analytical skills

Strong attention to detail

Ability to work quickly and independently

Clear communication and weekly reporting discipline

High ownership and high availability

Preferred Experience

DTC ecommerce, Shopify, TikTok Shop, Walmart.com, supplements, wellness, beauty, CPG, or consumer health experience

Experience with creator/UGC-driven paid ads

Experience coordinating with influencers, affiliates, or TikTok Shop creators

Experience with Triple Whale, Daasity, Klaviyo, Shopify, Walmart Connect, Google Search Console, SEMrush, Ahrefs, or similar platforms

Experience with landing page testing, CRO, subscription growth, bundle/AOV optimization, or SEO-driven content growth

Experience working in a startup or high-growth consumer brand environment

Experience using AI for creative production, SEO, campaign analysis, reporting, automation, or customer research

What Success Looks Like

Launch more tests faster

Lower CAC while scaling profitable growth

Increase DTC revenue across website, TikTok Shop, and Walmart.com

Improve SEO visibility and organic search-driven revenue

Improve creative and landing page testing velocity

Build a repeatable paid media and SEO operating system

Support product launches and retail activation

Improve subscription and bundle performance

Use AI to make the marketing team faster and more efficient

Grow into a larger marketing leadership role as the company scales

Who This Role Is Not For

It is not for someone who needs a highly structured corporate environment.

It is not for someone who only understands brand marketing but does not understand performance.

It is not for someone who knows paid ads but ignores SEO, search intent, landing pages, and conversion.

It is not for someone who wants a slow, predictable, 9-to-5 marketing job.

Benefits and growth opportunities will be discussed during the interview process.

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