Creative Media Producer

Creative Media Producer

The Creative Media Producer serves as the District's lead visual storyteller, creating compelling photo and video content that celebrates students, staff, schools, and the Germantown Municipal School District. Working closely with the Superintendent, Communications Office, school leaders, and district departments, this position develops creative concepts and produces high quality multimedia content for social media, websites, television, YouTube, and other digital platforms. The Creative Media Producer also oversees GMTV operations, mentors student production teams and interns, and helps ensure major district events are documented in a way that reflects the GMSD brand.
The ideal candidate is a creative, self motivated professional with exceptional videography and photography skills, strong storytelling instincts, and the ability to transform everyday moments into engaging visual content that connects with families, staff, and the community.
Responsibilities and Essential Functions:
Storytelling & Content Creation
Serve as the District's primary photographer and videographer.
Capture and produce high quality photo and video content highlighting students, staff, schools, programs, and district initiatives.
Develop creative concepts, scripts, storyboards, and production plans.
Edit and deliver polished multimedia content for multiple audiences.
Tell the story of GMSD through authentic, engaging visual storytelling.
Produce content for social media, websites, YouTube, television, presentations, and other communication channels.
Create short form video content, including reels and promotional videos.
Ensure visual content aligns with the District's brand standards.
Collaboration
Collaborate with the Superintendent, Communications Office, principals, Athletic Department, Fine Arts Department, and other district leaders to identify storytelling opportunities.
Assist schools with documenting major events and celebrations.
Participate in communication planning meetings.
Generate new ideas that elevate district storytelling.
Leadership
Mentor and supervise student interns and student production crews.
Support A/V and media production teachers through collaborative projects.
Coordinate student crews for selected athletic events, performances, and special productions.
Provide hands-on coaching in production techniques, photography, and equipment operation to both students and communications staff.
GMTV
Coordinate programming and daily operation of GMTV.
Assist with student staffing for scheduled public access programming.
Oversee production quality for station programming.
Support opportunities for students to gain real world production experience.
Other Duties
Assist with photography and video coverage during evenings and weekends as needed.
Assist with long range planning for media equipment replacement and production needs.
Perform other duties that support district communications and public engagement.
Skills:
Exceptional visual storytelling skills
Strong creative direction and concept development
Understanding of social-first video production
Experience with industry-standard graphic applications including Adobe Creative Suite (Photoshop, Illustrator, Audition, After Effects, InDesign and Acrobat) as well as video editing software, such as After Effects, Avid, Premiere, or Final Cut Pro
Ability to manage multiple projects simultaneously
Excellent interpersonal communication
Strong news judgment and storytelling instincts
Ability to work independently while collaborating with multiple stakeholders
Ability to thrive in fast paced environments and meet deadlines
Supervisory Responsibility: Does directly supervise students assigned to class rosters and in the school common areas as assigned by the school administrator team.
Working Conditions: Exposure to the following situations may range from remote to frequent based on circumstances and factors that may not be predictable. Standard classroom environment Reports to: School Principal