Senior Marketing Manager

Senior Marketing Manager

The Sicilian Butcher is looking for a dynamic and strategic

Senior Marketing Manager

to lead and elevate our marketing efforts across all channels. This role is a hands-on leadership position responsible for shaping brand marketing, driving creative storytelling, and executing impactful campaigns that fuel growth, profitability, and brand relevance. The Senior Marketing Manager will oversee everything from digital and social media strategy to PR collaboration, creative development, and go-to-market initiatives-playing a key role in bringing our bold, high-energy brand to life in existing markets and new openings alike.

Competitive Salary
Health, Dental, and Vision
PTO (competitive package)
Skills and Qualifications

Bachelor's Degree in Marketing or related field
5+ years of relevant marketing experience
3+ years of successful and progressive management experience
Experience in content, SEO, email, loyalty programs, and paid ads
Experience and knowledge in segmentation, data analytics, attribution, optimization
Proficient in Google Analytics, Microsoft Suite, CRMs, loyalty software
Experience mentoring Jr. Marketing teams
Live by and possess our Values: Competency, Humility, Integrity, and Positivity
Exceptional analytical, problem-solving, communication, and decision-making skills
Ability to lead, develop, and motivate a team
Collaborative, growth mindset, and partnership-oriented
Exceptional attention to detail
Excellent verbal and written communication
Strong organizational and project management skills
Ability to manage multiple priorities while maintaining quality and hitting deadlines
Essential Duties & Responsibilities

Lead the planning and execution of integrated omnichannel marketing campaigns, ensuring alignment with campaign goals and objectives
Develop and maintain well-organized marketing and content calendars
Develop promotions and offers
Own marketing project management and marketing operations
Collaborate with brand leadership, restaurant operations, and in-store teams on planning and implementation of brand initiatives, new menu rollouts, product launches, and grand openings
Partner with Savory marketing leadership on marketing strategy; own implementation within the brand
Partner with Savory marketing leadership on new restaurant openings
Conduct market research and competitor analysis
Stay up to date with industry and cultural trends to ensure brand relevance
Help shape The Sicilian Butchers marketing, driving brand awareness, customer acquisition, frequency, and revenue growth
Brainstorm compelling campaign ideas and bring the vision to life across customer touchpoints
Collaborate with the creative team to design on-brand assets that drive performance
Oversee creative development for omnichannel marketing content
Present the marketing calendar to cross-functional teams quarterly to ensure seamless rollouts
Provide mentorship and guidance for the overall marketing team
Work with PR team to on earned and paid media opportunities
Attend networking and charitable events, on-site and off-site events
Share monthly marketing performance reports and insights in the business review

Who We Are:

The Sicilian Butcher is a modern-casual dining concept built on the rich culinary traditions of Sicily, reimagined for today's guest. Known for our craft meatballs, scratch-made pastas, attentive service, and vibrant atmosphere, we bring together old-world flavors and contemporary creativity in every dish we serve.

Our restaurants are designed around family-style hospitality-warm, welcoming, and full of energy-where quality ingredients and authentic recipes are at the heart of everything we do. As a growing concept, we're committed to developing our team, expanding our footprint, and continuing to deliver exceptional experiences that turn first-time visitors into lifelong guests.

WORKING CONDITIONS:

Position requires qualified individuals to see, hear and speak (verbally and audibly). Required to ascend and descend stairs; sit and stand for extended periods of time; lift up to 50 pounds, bend, stoop and kneel. May be required to work outside in various weather conditions. May be required to work on a computer for extended periods of time, including viewing the screen, using a mouse, manipulating a keyboard with hands, and reaching with arms. May be asked to drive or travel by car, air, or other transportation for business purposes. Must be able to function effectively in a fast-paced working environment. Must be able to report to work responsive, free from sedatives, and in a non-sedative state. Must disclose prescribed and/or over-the-counter pharmaceuticals that may impair or affect the ability to perform the job's essential functions. Natural and regular stressors occur on the job. Hash Kitchen is an equal opportunity employer and expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, veteran status, or pregnancy.