Coordinator, Public Relations

Description
Your Role
The PR Coordinator, Influencer will support the execution of PINK's influencer strategy across paid campaigns, experiential events, VIP initiatives, luxe giftings, and creator partnerships. This role sits at the intersection of PR and influencer marketing, helping drive brand visibility through seamless campaign execution, operational excellence, and cross-functional collaboration.

This individual will work closely with the PR Senior Manager and play a critical role in supporting monthly paid influencer campaigns, influencer events, VIP initiatives, gifting programs, reporting, contracting, and influencer operations.

Your Impact
Paid Influencer Campaign Support & Operations

Support execution of 1–2 monthly paid influencer campaigns (~20 influencers/month)

Assist with influencer sourcing, list development, briefing calls, contracting, and creator communications

Review influencer concepts and content to ensure alignment with campaign objectives and brand guidelines

Maintain influencer trackers, upload assets, and support campaign reporting and recaps

Manage end-to-end influencer contracting in partnership with Legal

Coordinate influencer vendor setup, invoice processing, and payments

Track campaign performance, creator deliverables, impressions, and reporting dashboards

Maintain campaign budgets and influencer cost trackers

Experiential Events

Support planning and execution of PR & Influencer events throughout the year

Assist with influencer sourcing, contracting, travel coordination, and onsite talent management

Coordinate event logistics, content tracking, and post-event reporting

Luxe Gifting & VIP Support

Support quarterly luxe gifting initiatives reaching influencers, VIPs, and media

Assist with influencer/VIP list development, gifting concepts, fulfillment, and reporting

Support VIP dressing requests, product ordering, sample coordination, and placement tracking

Product seeding & sample management

Support custom VIP requests as needed

General PR Support

Manage product orders across paid campaigns, gifting, VIP requests, and events

Support presentation development and executive recap decks

Monitor the influencer, social, and cultural landscape to identify emerging creators and trends

Partner cross-functionally with Social, Brand Strategy, Paid Media, Legal, Merchandising, and Visual teams to support influencer initiatives

Provide operational support across additional PR projects as needed

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