Paid Media Specialist

Paid Media Specialist

We're seeking a motivated Paid Media Specialist to join a growing nightlife and live events company producing nationally touring entertainment experiences. This role will help build, manage, and optimize paid campaigns supporting 100+ shows each month, working closely with Marketing and Social Media teams to drive ticket sales, reach new audiences, and grow multiple event brands nationwide.
This is a full-time, hybrid position based in New York City, with three days per week in a Williamsburg, Brooklyn office. Candidates must be based in the NYC metro area and able to commute to the office.
Benefits & Compensation

$23–$25 per hour, commensurate with experience
Discretionary performance bonuses
Medical, dental, and vision insurance
401(k) after one year of employment
Flexible scheduling and paid sick time
Opportunities for professional growth working directly with senior marketing leadership
Frequent team happy hours and outings
Concert ticket benefit of up to $100 per month when guest-list access is unavailable
Paid Media Specialist Responsibilities

Build, launch, and manage paid campaigns for 100+ upcoming live events each month using Meta Ads Manager.
Monitor campaign performance and make data-driven optimization decisions based on ROAS, CTR, CPR, and other key performance metrics.
Manage paid advertising across platforms including Meta, TikTok, Snapchat, and Google.
Test and optimize creative, copy, audiences, targeting, and campaign strategies to improve ticket sales and overall performance.
Collaborate with Social Media and Marketing teams to brainstorm and develop compelling advertising creative.
Create and edit static and video assets using Canva, CapCut, Adobe Premiere, or similar creative tools.
Manage, troubleshoot, and optimize pixels, ticketing integrations, and other tracking sources to ensure accurate attribution and reporting.
Analyze campaign results and identify opportunities to improve efficiency and performance across a high volume of live events.
Stay current on paid media trends, platform updates, and emerging strategies within music, nightlife, entertainment, and live events.
Help develop new approaches for reaching audiences and growing nationally touring entertainment brands.
Paid Media Specialist Qualifications

1–2 years of experience building and managing digital advertising campaigns; relevant internship experience will be considered.
Hands-on experience with Meta Ads Manager and familiarity with paid social campaign setup, management, and optimization.
Understanding of digital advertising metrics including ROAS, CTR, CPR, conversions, and campaign efficiency.
Experience creating and executing both static and video advertising creative.
Familiarity with Canva, CapCut, Adobe Premiere, or similar creative platforms.
Experience with TikTok, Snapchat, Google Ads, pixels, tracking, or ticketing platforms is a plus.
Strong analytical skills with the ability to use campaign data to make informed optimization decisions.
Exceptional attention to detail and accuracy while managing a high volume of campaigns.
Highly organized, proactive, and comfortable balancing multiple priorities in a fast-paced environment.
Collaborative mindset with the ability to work closely with creative, social media, and marketing teams.
Passion for music, pop culture, nightlife, and live events.
A unique perspective on how paid media can engage audiences within music and entertainment.
Enthusiasm for a variety of music and entertainment communities is a plus.
Must be based in the NYC metro area and able to work three days per week in Williamsburg, Brooklyn.