Marketing Manager

Requisition ID 20701 -Posted - Recreational Marketing - Regional Marketing - OH-O-Columbus High Street More (8) - Marketing - Mid-Career - 0 - 30%

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List , an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand‑grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List , an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

Requisition ID: 20701

Remote Work Available: No

Job Title: State Marketing Manager, Ohio

Department: Marketing

Reports To: Executive Director, Marketing – Recreational Marketing

FLSA Status: Regular – Exempt

Location: Ohio

ROLE SUMMARY
The State Marketing Manager, Ohio is responsible for leading the execution of the Ohio marketing strategy across all customer touchpoints, supporting 20+ dispensaries and driving traffic, revenue, and customer engagement. This role operates as a key execution partner to the Executive Director of Marketing, who sets the overarching state marketing strategy, priorities and investment direction for the state. The Manager is responsible for translating that strategy into actionable plans and ensuring high-quality, on-time execution across all channels. This position owns execution, activation and optimization of that strategy across all marketing touchpoints. The position has broad exposure across the full marketing ecosystem, including pricing and promotions, paid and earned media, customer journey and experience, retail marketing, digital, brand, product marketing, and third‑party partnerships. This is a high‑autonomy role in execution, requiring a proactive leader who can manage complexity, align cross‑functional teams, and deliver results in a fast‑paced, highly regulated environment.

SCOPE
This role will own end‑to‑end execution of marketing initiatives across Ohio, ensuring alignment with strategic priorities. This person will serve as the day‑to‑day marketing lead for the state, driving timelines, deliverables, and cross‑functional coordination – ensuring marketing initiatives are fully integrated across all channels and customer touchpoints.

KEY RESPONSIBILITIES
Execution of State Marketing Strategy

Translate strategic direction into clear, actionable marketing plans and campaigns

Lead planning, execution, and optimization of all state‑level marketing initiatives

Ensure all initiatives are aligned with business goals, brand standards, and compliance requirements

Provide insights and recommendations to inform ongoing strategy refinement

Integrated Marketing Execution(Full Funnel)

Execute campaigns across all marketing touchpoints, including:

Pricing and promotions

Paid media

Earned media and partnerships

CRM (email, SMS, loyalty)

Digital channels (web, app, SEO)

Retail/store experience

Events and activations

Brand and content

Ensure consistent, customer‑centric messaging and execution across channels

Coordinate internal teams and external partners to deliver integrated campaigns on time and at scale

Pricing, Promotions & Product Marketing

Execute pricing and promotional strategies in partnership with merchandising and leadership

Support development and manage execution of the monthly promotional and product launch calendar

Ensure alignment between inventory, promotions, and marketing plans

Execute marketing support for owned and third‑party brands

Customer Journey, CRM & Experience

Execute lifecycle marketing initiatives to drive customer acquisition, retention, and frequency

Partner with internal teams to support improvements to the end‑to‑end customer journey and experience

Monitor customer sentiment and performance data to identify opportunities for optimization

Retail Marketing & Store Performance

Develop and execute localized marketing initiatives to drive store traffic, conversion, and revenue

Partner with retail leadership to support:

New store openings

Priority markets/retail locations

Ensure execution of in‑store marketing, signage, and promotions

Campaign Planning &Activation

Plan and execute traffic‑driving campaigns, product launches, and activations

Support execution of major commercial, cultural, and industry moments

Partner with creative teams to develop localized content and messaging

Develop and deliver clear briefs to internal teams and external partners

Paid Media, Earned Media & Partnerships

Partner with internal teams and agencies to execute and optimize paid media campaigns

Support earned media initiatives and community partnerships

Lead execution of local events and grassroots activations

Performance & Optimization

Track and analyze performance across key metrics, including:

Traffic and conversion

Customer engagement and retention

Use data to optimize campaigns and improve execution

Provide regular reporting and insights to the Executive Director

Provide clear direction, prioritization, and performance feedback

Foster a culture of accountability and strong execution

Cross‑Functional Collaboration & Compliance

Collaborate with:

Retail Operations

Digital Marketing

Creative & Production

Compliance

Work with agencies, vendors, and partners to ensure seamless execution

Ensure all marketing activities are compliant with state regulations and company policies

Autonomy & Decision‑Making

Operates with high independence in execution and day‑to‑day decision‑making

Owns timelines, prioritization, and delivery of marketing initiatives

Identifies issues and drives solutions without requiring constant oversight

Escalates key decisions and aligns with the Executive Director on strategic direction, major investments, and priorities

QUALIFICATIONS

6–10+ years of experience in marketing, retail marketing, or related fields

3+ years of experience managing teams

Experience executing multi‑channel, integrated marketing campaigns

Strong project management and organizational skills

Ability to thrive in a fast‑paced, evolving environment

Proficiency in Smartsheet, PowerPoint, and marketing analytics tools

ADDITIONAL REQUIREMENTS

Exceptional written and verbal communication skills

Strong organizational skills and ability to manage multiple priorities

Proactive, self‑starter with strong ownership mindset

Detail‑oriented, collaborative, and solutions‑focused

Strong analytical mindset with the ability to act on data

Ability to work under tight deadlines

Demonstrates strong executional leadership and business acumen

Builds effective cross‑functional relationships

Takes ownership of outcomes and drives work forward

Contributes ideas and insights to improve performance

Thrives in a results‑driven environment

PHYSICAL REQUIREMENTS

Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance

Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks

Must have visual acuity with/without job aids to perform activities such as; reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions

Must be able to speak and communicate verbally at conversation levels with co‑workers, vendors, etc. (Moderate noise)

WORK SCHEDULE
45+ hours weekly with flexible hours depending on business needs. Must be available to work occasional evenings, weekends, and holidays.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

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