Digitas in Boston (Publicis Groupe) seeks a Senior Analyst to drive paid search (SEM) campaigns with partners like Google, Microsoft and Yahoo. You will help plan, execute, and report on SEM initiatives that align with client goals and deliver measurable outcomes.
Responsibilities include creating concise performance readouts, optimizing bids, managing budgets, and translating client objectives into SEM tactics. You’ll collaborate across teams to achieve growth and maximize ROI.
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