Social Media Specialist

Develop and execute social media projects and campaigns
Plan social media campaigns for product launches, product sustenance, and topical events in line with the overall brand approach
Copywriting – Write and edit copy/content for social media posts and artworks
Edit/Write scripts for social media videos, especially YouTube
Brainstorm and create new concepts and ideas for regular posts
Engage and interact with the audience on our social media handles to understand the voice of fans and derive insights from the conversations
Work with the different agencies and lead them to create campaigns and content for the brand
Liaison with other teams like category management, PR, product management
Create, publish, curate, and manage content on our social media handle
Primary KRAs: Develop and execute social media projects and campaigns
Plan social media campaigns for product launches, product sustenance, and topical events in line with the overall brand approach
Copywriting – Write and edit copy/content for social media posts and artworks
Edit/Write scripts for social media videos, especially YouTube
Brainstorm and create new concepts and ideas for regular posts
Engage and interact with the audience on our social media handles to understand the voice of fans and derive insights from the conversations
Work with the different agencies and lead them to create campaigns and content for the brand
Liaison with other teams like category management, PR, product management
Create, publish, curate, and manage content on our social media handle
Qualities And Skill Sets Required: Must be a creative writer with solid command over English
Experience in B2C social media marketing
Ability to crack concepts and ideas for social media content
Ability to deliver projects in tight timelines in collaboration with the team
Must keep herself/himself updated with the latest trends in social media
An inclination towards tech would be ideal but not mandatory
Attention to detail
Should be a go getter & a good team player
Qualities And Skill Sets Required: Must be a creative writer with solid command over English
Experience in B2C social media marketing
Ability to crack concepts and ideas for social media content
Ability to deliver projects in tight timelines in collaboration with the team
Must keep herself/himself updated with the latest trends in social media
An inclination towards tech would be ideal but not mandatory
Attention to detail
Should be a go getter & a good team player
Desired Skills: Digital Marketing
Social Media Marketing (SMM)
Content Writing

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