Growth Marketing, Creative System and Optimization

Growth Marketing, Creative System and Optimization OpenAI's Growth team is hiring a marketer to own the performance creative system across paid, lifecycle, in-product, and creator channels for ChatGPT — connecting creative strategy, production, testing, measurement, and iteration into one scalable engine.
$239,000 – $265,000 / yr
Location
New York, NY
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Seniority
Senior
Compared with 20 other Marketing roles: Common across similar roles Unique to this role
What you'll do
Responsibilities Own the performance creative system across paid, lifecycle, in-product, and creator channels — establishing operations connecting strategy, production, testing, measurement, and iteration Common
Establish creative growth strategy and testing roadmap by converting product priorities into testable hypotheses and scalable creative frameworks
Develop high-quality briefs partnering with Product, Data Science, Media, and Marketing teams Common
Build reinforcing feedback loops where results are documented, shared, and reapplied to future efforts
Collaborate with Product and Engineering on AI-powered creative capabilities including dynamic content and automated asset generation Common
Improve creative velocity while maintaining quality standards, accelerating decision cycles and test reliability Unique
Lead cross-functional alignment, stakeholder management, and production pipeline health
Scale influencer-led performance creative through strategy, production, iteration, and measurement
What you'll need Experience 8+ years in performance marketing, product-led growth, growth strategy, or product marketing roles with demonstrated scaling track records
Hybrid creative and analytical expertise with strong intuition for platform-specific performance and rigorous measurement discipline
System-building experience in designing or significantly upgrading creative operations
Deep expertise in performance creative across major channels (Meta, TikTok, YouTube, Reddit, Search) including hooks, formats, UGC, narrative structures, and localization
High proficiency with measurement, experimentation, incrementality thinking, and clean test design Unique
Ability to write clear, actionable briefs that drive high-quality output Unique
Experience scaling creator content for performance outcomes through sourcing, management, and measurement
Comfort with ambiguity in fast-moving environments; balanced judgment on short-term wins versus long-term capability development

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