Product Manager Digital Marketing

Product Manager, Digital Marketing

Product Manager, Digital Marketing location is Hybrid

Atlanta, GA. The start date is ASAP for this permanent position.
Job Title: Product Manager, Digital Marketing Location-Type: Hybrid

Atlanta, GA (MondayThursday onsite) Start Date Is: ASAP

approximately 2 weeks after offer Duration: Permanent Compensation Range: $96,000$145,000/year Benefits: Eligible for Health, Dental, Vision, 401K, PTO Must be authorized to work in the U.S. This position is not eligible for sponsorship.
Job Description: Own and advance digital marketing capabilities across CRM/CDP, consumer analytics, digital engagement, and third-party platforms while bridging the needs of Marketing and IT.
Day-to-Day Responsibilities:
Own digital marketing initiatives spanning CRM/CDP, analytics, consumer engagement, and third-party listing platforms.
Analyze consumer behavior across websites, CRM, email, text, and other digital touchpoints to identify opportunities to improve engagement and conversion.
Develop and evolve dashboards, reporting, and actionable insights using marketing and customer data.
Partner with Marketing and IT stakeholders to define KPIs, reporting requirements, tracking needs, and technology enhancements.
Connect website, CRM, and analytics data to develop a more complete view of the consumer journey.
Improve CRM communication strategies, including email engagement, multi-step journeys, text capabilities, lead scoring, segmentation, and personalization.
Identify underperforming consumer communications and recommend improvements based on engagement data.
Support the evolution and implementation of CRM/CDP capabilities and customer lifecycle strategies.
Manage and optimize analytics tools and field-facing dashboards in partnership with technical teams and vendors.
Translate consumer data and technical capabilities into practical marketing recommendations.
Coordinate cross-functional initiatives, requirements, timelines, testing, troubleshooting, adoption, and training.
Support optimization of third-party listing platforms and use engagement/conversion data to evaluate performance.
Evaluate and pilot new marketing technologies, platforms, and digital capabilities as business needs evolve.
Minimum Requirements:
46 years of experience in digital marketing, marketing technology, analytics, product management, or a related field.
Strong blend of marketing expertise and technical aptitude, with the ability to effectively bridge Marketing and IT teams.
Hands-on understanding of CRM platforms such as Dynamics 365 or comparable enterprise CRM technology.
Experience analyzing the consumer lifecycle and translating website, CRM, and engagement data into actionable insights.
Experience owning or partnering closely on digital analytics, dashboards, KPIs, and performance reporting.
Ability to analyze email and digital engagement performance and identify opportunities to improve messaging, journeys, and conversion.
Working knowledge of analytics platforms, CRM systems, and/or CDP technologies.
Strong cross-functional project management skills, including requirements gathering, timelines, stakeholder communication, and risk management.
Analytical mindset with strong problem-solving and troubleshooting capabilities.
Ability to communicate effectively with both technical and marketing stakeholders and manage multiple initiatives concurrently.
Bachelor's degree in Marketing, Communications, Business, a related field, or equivalent professional experience.
Preferred Qualifications:
Experience with Dynamics 365.
Experience with Adobe Analytics, Quantum Metric, or similar digital analytics platforms.
Experience with CDP implementation, lead scoring, personalization, segmentation, or customer journey orchestration.
Experience managing or optimizing third-party listing/syndication platforms.
Real estate, homebuilding, or similarly consumer-focused industry experience.
Marketing background combined with strong technical/IT capabilities.