Digital Media & Communications Specialist

Digital Media & Communications SpecialistThis position supports the College of Nursing's marketing goals by creating content that promotes student recruitment, enhances reputation, and engages key audiences. Guided by the Director of Marketing and Communications, it develops written, visual, and multimedia content for the website, social media, and digital platforms to highlight academic programs, research, students, faculty, and community impact. The role also manages website content, supports marketing initiatives, and collaborates with faculty, staff, and students to tell stories that advance the college's mission and build its brand.Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!Duties & Responsibilities - Content Development & Digital Storytelling: Under the supervision of the Director of Marketing and Communications, this position will research, write, and publish news stories and other written communications that promote the College of Nursing's academic programs, research, students, faculty, and community impact. Create multimedia content, including short-form video, photography, and graphics, for the college website, social media, and digital communications.Website Content Management and Digital Communications: Maintain and enhance the College of Nursing website by creating and updating content, managing faculty and staff profiles, maintaining the events calendar, implementing website updates, improving SEO and accessibility, and producing digital communications, including the biweekly employee newsletter and Faculty Digest submissions.Social Media Content Management: Develop, schedule, and publish content across college platforms; monitor and respond to audience engagement; track performance metrics; and identify trends to inform content strategies that support recruitment, brand awareness, and audience engagement.Marketing Project Coordination and Creative Services: Coordinate college marketing projects and requests, manage workflow and promotional item inventory, collaborate with faculty, staff, and students to gather content, design marketing materials, maintain digital asset libraries, and ensure that communications comply with university brand standards, editorial guidelines, and AP style.Knowledge, Skills and Abilities: Demonstrated ability and experience creating written, visual, and multimedia content for websites, social media, and digital communications. Excellent writing, editing, organizational, and project management skills. Ability to manage multiple projects, meet deadlines, and work effectively both independently and collaboratively. Excellent writing, editing, proofreading, and verbal communication skills, with the ability to produce clear, engaging content for varied audiences while adhering to brand guidelines, editorial standards, and AP style. Knowledge of strategic communications, marketing principles, digital storytelling, content strategy, and audience engagement techniques. Ability to research, develop, and communicate compelling stories highlighting academic programs, research, faculty, students, and community impact across digital channels. Knowledge of website content management, accessibility standards, SEO, and digital publishing best practices, along with the ability to analyze performance metrics to enhance communication strategies. Proficiency in creating and editing multimedia content, including photography, graphics, and short-form video for websites, social media, and other digital platforms. Ability to manage multiple projects, prioritize competing deadlines, work independently, exercise sound judgment, build collaborative relationships, and represent the University of Arizona College of Nursing with professionalism and integrity.Minimum Qualifications - Bachelor's degree in marketing, communications, journalism, digital media, graphic design, or a related field. At least three years of professional experience in marketing, communications, journalism, digital media, or a related field.Preferred Qualifications - Proven understanding of audience segmentation and the ability to identify communication and outreach strategies to engage varied age groups and audiences effectively. Outstanding strategic thinking, planning, and communication skills. Self-motivated and able to take initiative. Ability to work both independently and as part of a team, resolving issues with a positive outcome. High level of integrity, ethics, and professionalism. Drupal experience preferred.FLSA - ExemptFull Time/Part Time - Full TimeNumber of Hours Worked per Week - 40Job FTE - 1.0Work Calendar - FiscalJob Category - Communication and MarketingBenefits Eligible - Yes - Full BenefitsRate of Pay - $53,039 - $66,299Compensation Type - salary at 1.0 full-time equivalency (FTE)Grade - 7Compensation Guidance - The Rate of Pay Field represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education/training, key skills, and internal equity. The Grade Range represents a full range of career compensation growth over time. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator.Career Stream and Level - PC2Job Family - Content DevelopmentJob Function - Communications & MarketingType of criminal background check required: - Name-based criminal background check (non-security sensitive)Number of Vacancies - 1