Lead/Senior Brand Manager

Lead the Axe Engagement team and Engagement go-to-market strategy
Oversee creation of paid video, social, display, and commerce content
Manage go-to-market engagement activities and digital workflow supporting brand growth in-store and online
Drive Axe campaigns from conception through execution
Collaborate with CMI, Innovation, Supply Chain, CS&P, Finance, Customer teams, and Shopper Marketing teams
Support innovation pipeline development and align brand communications with long-term growth ambitions
Integrate performance and engagement strategies with the wider business plan
Identify authentic opportunities for Axe to connect with young guys
Lead Brand Say content briefing processes and develop content strategy matrices
Lead the Integrated Agency Team across Media, PR, Social, Creative, and Influencer
Conduct weekly agency check-ins and drive campaign launches and iterations
Own and understand the brand P&L, including budget management, gross margin optimization, and forecasting
Monitor and optimize market share, share forecast, monthly shipments, brand health, and shopper metrics
Lead monthly performance reviews using Circana/Numerator data
Lead in-store executions and ensure shopper marketing amplifies national campaigns with flawless retail execution
Requirements 8+ years of relevant branding/marketing experience
MBA preferred
Strong interpersonal skills
Passion for bringing campaigns to life and driving growth
Strong analytical skills, including forecasting, budgeting, and brand performance metrics
Ability to independently drive key workstreams
Owner’s mindset and ability to think three steps ahead
Employment subject to verification of pre-screening tests, which may include drug screening, background check, credit check, and DMV check
Core Competencies Demonstrates expertise in leading brand engagement strategies and managing go-to-market activities, with a strong focus on campaign execution and brand performance metrics. Proficient in budget management, forecasting, and optimizing brand health through data-driven insights.
Highest-signal resume keywords Brand Engagement Strategy
Campaign Execution
Budget Management
Forecasting
Interpersonal Skills
ATS Optimization Keywords Hard Skills Brand Performance Metrics
Digital Workflow Management
Content Strategy Development
Market Share Optimization
P&L Management
Soft Skills Strong Analytical Skills
Owner's Mindset
Passion for Campaigns
Certifications & Qualifications MBA Preferred
Industry Keywords Engagement Activities
Shopper Marketing
Integrated Agency Team
Innovation Pipeline Development
Retail Execution
Tools & Technologies Circana
Numerator

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