Media Panner/Buyer

DNAM Brands

is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more.

We are seeking a strategic and results-driven Media Planner/Buyer to oversee the development, planning, buying, and execution of multiple media initiatives. This role is responsible for managing media execution to deliver precise, efficient campaigns that achieve strong performance results through proven analytics.

The ideal candidate has experience in media planning and buying along with an understanding of a changing media environment. This individual will oversee media budgets with a strong commitment to ensuring transparency, responsible resource allocation, and effective use of funds. They will thrive in fast-paced environments that require agility and adaptability.

Responsibilities

Develop comprehensive media plans aligned with company goals across local DMAs

Create, manage, and forecast annual media budgets across all markets

Plan, negotiate, purchase, and execute integrated campaigns across digital, direct mail, sponsorships, print, outdoor, and other traditional channels

Provide strategic recommendations on channel selection, budget allocation, and overall media direction

Monitor industry trends, marketplace dynamics, campaign performance, customer data, KPIs, and cost-efficiency metrics

Translate performance data into actionable insights and continuously optimize media investments

Manage large-scale media budgets while ensuring accuracy, efficiency, and measurable results

Build and maintain strong relationships with media vendors and partners

Demonstrate exceptional analytical, communication, negotiation, organizational, and project management skills

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field (preferred)

3-4 plus years of media buying experience

Advanced skills in Google Suite & Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.

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