Hands-On Digital Marketing Manager | Social Media, B2B Leads and Email Campaigns

We are hiring one experienced, hands‑on digital marketing manager to manage marketing for two established training brands.

This is not a strategy‑only, social‑posting‑only, lead‑list‑building‑only, or agency‑management position. You must personally perform and coordinate the work across social media, content creation, B2B lead generation, email marketing, conversion tracking, and reporting.

Our CompaniesSkillDevelopers
SkillDevelopers provides instructor‑led technology and professional training to corporations, government agencies, and other organizations.

The primary goal is to generate qualified direct‑client opportunities from companies and agencies that need private employee training.

LearningTaxi
LearningTaxi provides short online learning modules and classes covering AI, Microsoft applications, programming, data analysis, and related technology topics.

The primary goal is to generate registrations, course purchases, and repeat customers.

Our founder has more than 25 years of training‑industry experience.

What We Already Have
You will not be starting from zero. We have:

Two operating websites

Existing course videos and training content

Brand assets and course descriptions

Buffer connected to LinkedIn, Facebook, Instagram, TikTok, YouTube, X, and Pinterest

A large historical email database

Salesforce and Salesforce Marketing Cloud

Historical email campaign data

Existing customer and prospect information

Current social media content and accounts

What You Will Own
You will be responsible for building and managing separate marketing programs for both brands.

SkillDevelopers

Define ideal corporate and government customer profiles.

Research target companies and decision‑makers.

Build verified prospect lists using LinkedIn Sales Navigator, Apollo, or similar tools.

Create LinkedIn and email outreach campaigns.

Manage approved outreach and follow‑up.

Qualify responses and schedule sales conversations.

Develop LinkedIn content, lead magnets, case studies, and offers.

Maintain accurate lead and campaign records.

LearningTaxi

Develop campaigns that generate registrations and purchases.

Repurpose existing lessons into Reels, TikToks, YouTube Shorts, carousels, and promotional posts.

Create platform‑specific captions, hooks, calls to action, and offers.

Coordinate social content with email promotions.

Recommend landing‑page and checkout improvements.

Develop campaigns that encourage repeat purchases.

Social Media and Content
You must personally be able to:

Develop a monthly content calendar.

Create Canva graphics and carousels.

Edit short‑form videos using CapCut, Adobe Premiere, or a similar tool.

Add captions and subtitles.

Write clear U.S.-style marketing copy.

Schedule content through Buffer.

Monitor comments and messages.

Adapt content for each platform instead of posting identical content everywhere.

Salesforce Marketing Cloud and Email
Hands‑on Salesforce Marketing Cloud experience is required.

Your experience should include several of the following:

Email Studio

Content Builder

Data Extensions

Audience segmentation

Journey Builder

Automation Studio

Campaign scheduling

A/B testing

Reporting

Deliverability and list hygiene

Re‑engagement campaigns

Basic SQL

You must understand the difference between Salesforce CRM and Salesforce Marketing Cloud.

Analytics and Conversion Tracking
You must be able to implement or manage:

GA4

Google Tag Manager

UTM parameters

Website conversion events

Meta Pixel

LinkedIn Insight Tag

Registration and purchase tracking

Lead‑source attribution

Monthly performance reporting

We care about qualified leads, registrations, purchases, and revenue. Follower growth and engagement are supporting metrics.

Paid Advertising
Experience with Meta, Google, LinkedIn, TikTok, or YouTube advertising is preferred.

Paid campaigns will begin only after the offers, landing pages, creative and tracking are ready. Advertising spend is separate from your compensation, and campaigns require approval before launch.

Required Experience
Apply only if you can demonstrate direct experience in most of these areas:

Managing an integrated digital marketing program

Generating qualified B2B leads

LinkedIn and cold‑email outreach

Marketing online education, training, SaaS, or professional services

Salesforce Marketing Cloud

Social media content production

Canva and short‑form video editing

Buffer or a comparable scheduling platform

GA4, GTM, UTMs, pixels, and conversion tracking

Email segmentation and automation

U.S.-market copywriting

Weekly reporting tied to business results

Individual Freelancer Required
We are looking for one accountable individual freelancer.

Do not apply as an agency. Do not apply if strategy, writing, graphics, video editing, outreach or email execution will be passed to unnamed team members.

You may recommend a specialist for occasional advanced technical work, but you must personally manage the daily marketing operation.

First 30 Days
Your first month should include:

Audit both brands, websites, social accounts, email activity and tracking.

Create separate strategies for SkillDevelopers and LearningTaxi.

Define target audiences, offers, platforms and conversion goals.

Build a 30‑day content and campaign calendar.

Produce 12-20 social posts across both brands.

Produce 6-10 short‑form videos from existing content.

Build one SkillDevelopers B2B lead‑generation campaign.

Build one LearningTaxi registration or purchase campaign.

Create at least two coordinated email campaigns.

Recommend and begin email‑list segmentation.

Establish UTMs and conversion tracking.

Deliver weekly updates and a month‑end performance report.

Provide a prioritized 60‑day improvement plan.

You may recommend different quantities, but explain why.

Working Arrangement

15-25 hours per week to start

Some overlap with U.S. Eastern Time

Weekly meeting

Brief written weekly report

Work tracked through Upwork

All communication and payment remain on Upwork

All source files and work products belong to our company

No campaigns are published or launched without approval

Customer and prospect information may not be exported or reused

The selected candidate will begin with a paid test of up to 10 hours. Successful completion may lead to a longer engagement.

Generic proposals, unsupported revenue claims, follower‑only case studies and agency submissions will not be considered.

Pay: $10.00 - $20.00 per hour

Benefits:

Flexible schedule

Experience:

Marketing management: 5 years (Required)

Language:

English (Required)

Work Location: Remote

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