Marketing Communications Manager, AI Driven Growth

Marketing and Communications ManagerWe are seeking an experienced Marketing and Communications Manager to join our team in Austin, Texas. The ideal candidate will possess extensive integrated marketing experience, a passion for detail, and a proven ability to drive growth in a scale-up or high-growth environment. This role is best suited for a candidate who has experience growing a business from the ground up, meeting monthly revenue and growth targets, and building scalable marketing programs that evolve alongside the business.This position reports directly to the Chief Marketing Officer (CMO) and plays a critical role in driving user acquisition, brand visibility, and revenue growth. The Marketing and Communications Manager will manage SEO/SEM performance, website development and optimization, user base growth, and content creation across email, blog, and social media channels. The role requires close cross-functional collaboration to establish content strategy, leverage analytics, drive measurable outcomes, and ensure alignment with key stakeholders across the organizations.This position is in-office. This is not a remote role.Responsibilities and DutiesDevelop and execute optimization strategies that increase the company's search engine rankings and overall digital visibilityResearch, analyze, and implement SEO keywords across website content and marketing materialsSet, track, and achieve measurable marketing and revenue growth goals, including monthly performance benchmarksMonitor daily performance metrics to assess SEO/SEM strategy effectiveness and overall campaign performanceDevelop compelling content for digital marketing channels including websites, email campaigns, blogs, and social mediaAssist in the development and execution of a comprehensive social media content strategySet up, manage, and optimize email marketing campaigns to support lead generation and retentionCoordinate internal and external contributors for blog posts, social media content, and newslettersMarket the company's SaaS platform by developing and implementing integrated marketing campaignsCoordinate and maintain marketing materials for digital campaigns, trade shows, conferences, and other brand initiativesPrepare detailed marketing performance reports by collecting, analyzing, and summarizing data from social media and web analytics platforms, and provide actionable recommendations for optimizationSupport sales efforts by providing sales data, market trends, forecasts, account insights, and new product informationResearch competitive products and market dynamics, including product features, market share, pricing strategies, and advertising approachesMonitor and manage marketing budgets by comparing actual results against plans and forecastsTake ownership of new initiatives and evolving priorities to support organizational growth and continuous improvementQualifications and SkillsDemonstrated experience working in scale-up, startup, or high-growth business environments, with a proven ability to support rapid expansionExperience growing a business or product from the ground up, including accountability for meeting monthly growth and revenue goalsStrong understanding of search engine algorithms and ranking methodologiesHands-on experience with SEO tools such as Google Analytics, SEMrush, and related platformsProficiency in keyword research, data mining, and performance analysisFamiliarity with WordPress or other content management systemsStrong attention to detail with excellent project planning and coordination skillsPractical, hands-on experience with major social media platforms and digital campaignsDigital marketing experience with robust analytics, reporting, and optimization capabilitiesEmail marketing campaign development and execution experienceAbility to collaborate effectively with cross-functional teams to drive measurable resultsStrong customer service orientation for both internal and external stakeholdersExceptional written and verbal communication skillsAP style writing experience requiredCopywriting experience preferredWordPress experience preferredPreferred Candidates Will Also HaveExperience conducting comprehensive website audits for SEO and SEMProven ability to fix technical issues, update keywords, and implement optimization improvementsExperience in best practices to maintain and scale optimization effortsAbility to execute site improvement solutions independently and produce clear reporting to demonstrate performance gainsProficiency with Google Workspace, Google Ads, Google Analytics, HubSpot, Capterra, Microsoft Office, WordPress, social media advertising platforms, and Adobe Creative Suite3+ years of digital marketing experience, preferably in technology-driven environmentsA personable, collaborative leadership style with the ability to represent the brand confidently internally and externally