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Looking for a Automotive Digital Marketing Manager

DealerRefresh · Springfield, IL, USA ·

Job type:
Full Time

If you are interested feel free to reach out me. Thank You !

Responsibilities For Automotive Digital Marketing Manager

Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

Plans and oversees the organization's advertising and promotion activities, focusing on website content and social media promotions.

Communicates with outside advertising agencies on ongoing campaigns.

Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.

Marketing Campaigns: Communicates with outside advertising agencies on ongoing campaigns.

Digital vendor selection and program management: set clear goals and objectives and make sure all vendors are working together for best results and provide return on investment analysis

Creation and upkeep of online assets & ensure each team has what they need

Reporting: Put systems in place to monitor performance, show how digital affects bottom line, alignment with monthly sales goals and objectives

Oversee dealership photographers and drive success in product photography and engaging descriptions and audit dealership websites for accuracy and quality control

Requirements For Automotive Digital Marketing Manager

Previous dealership marketing management experience required

Tech Savvy, with passion for video, social media and what's new in marketing technology

Great verbal and written communication skills

Google analytics analysis and reporting

Time management, prioritization skills, and the ability to multi-task are required

Self-motivated and goal oriented

Some evening and Saturdays may be required

Must be willing to submit to a background check, pass a drug screen, physical and have a clean driving record.

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