Digital Marketing Manager

Job TitlePay Range: $49.00hr - $71.43hrRequirement/Must Have:Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.Experience and expertise in paid search, search engine optimization and web analytics.Intermediate or better proficiency in typical Microsoft Office products.Basic knowledge of HTML, CSS and Photoshop as well as web analytics.Responsibilities:Plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns.Work with communicators, marketers or program managers to identify marketing goals, audiences and messaging.Research available markets and channels and recommend the best ones for the initiative.Develop digital marketing plans and relevant, compelling creative deliverables in conjunction with managers, agencies, and third party designers.Produce digital marketing copy and content as needed.Ensure deliverables are consistent with the brand and quality standards as well as the global reputation for excellence.Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client.Educate and consult with team members on advertising efforts, digital marketing product capabilities and digital media trends.Liaise with and represent the organization’s interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources.Conduct periodic audits of invoices, budgets, and media plans to optimize media investment.Strengthen how the Office of the CIO (OCIO) communicates, engages, and connects with the IT organization and campus community.Increase awareness and adoption of IT capabilities through marketing campaigns, storytelling, and events.Foster collaboration and knowledge sharing across IT.Develop and support new communication channels and organize engagement activities such as technology showcases and staff events.Coordinate small- to medium-sized initiatives by supporting project planning, stakeholder communications, meeting coordination, and progress tracking.Establish repeatable engagement practices, communication assets, and event processes.Nice to Have:Skills with products like Salesforce CRM.Skills:Digital Marketing.Social Media Advertising.Podcast Sponsorship.Digital Display.Email Marketing.Paid Search.SEO.Web Analytics.Microsoft Office.HTML.CSS.Photoshop.Salesforce CRM.Project Coordination.Stakeholder Communication.Qualification And Education:Strong verbal and written communication skills.Excellent communication and presentation skills.Ability to communicate effectively with stakeholders.