HEAD OF MARKETING — REAL ESTATE INVESTMENT PLATFORM
New York, NY (in-person / hybrid) · Founding team · Equity-weighted
OVERVIEW
Our company provides support services, including marketing and operations, to a new platform for the secondary trading of commercial real estate Limited Partnership interests. There is $2 trillion of illiquid LP positions sitting in the U.S. market with no orderly way to exit. This will be the venue where those positions clear and this role is the person who will own how the market finds out about it.
This is a founding-team role, joining a company at launch: past the idea stage and short of the scale stage. As such, the package is low cash, real equity, an incredible team, high growth potential, and unusual autonomy.
WHY THIS IS NOT THE USUAL PITCH
We come out of the industry, not out of a pitch deck.Our company was founded by people who have been principals in finance and commercial real estate; when we talk with investors about allocating to private commercial real estate, we are speaking their language because it isourlanguage.
Most attempts at liquidity in this asset class have been either unregistered, offshore, crypto-adjacent, or all three. This platform is none of those. That distinction is the single most important thing you will communicate, and it is what makes the marketing job here fundamentally about credibility rather than hype. It also means that you are going to excel at communicating accurate and appropriate marketing messages while remaining fully compliant with detailed regulatory requirements. Understanding this up front, and relishing the challenge, is why you are going to succeed.
The timing is the opportunity.Sponsors are sitting on assets they cannot refinance. LPs are sitting on positions they cannot exit. Sophisticated investors are actively looking for secondary opportunities. The distress that makes this a hard decade for the asset class is exactly what makes a secondary venue necessary. We are early to a market that is already growing at 17% CAGR.
WHAT YOU WILL OWN
The Buyer side:Building demand among accredited individuals, family offices, RIAs, and institutional allocators who want broad options for CRE exposure, often available at a discount, without a ten-year lockup. Content, funnel, nurture, conversion, attribution. You own the number: qualified, registered, funded buyers.
Critically, everything you produce is a regulated communication. This as an advantage. It filters out every competitor who wants to move fast and break things.
The Sell side—sponsors who bring existing and new funds and syndicates to list on the platform—will be closed by our senior principals, often on relationships, frequently in person. One of your jobs is to make those conversations easy to have and impossible to forget. Your work on the buy side will be the reason the meeting goes well.
WHO YOU ARE
You are probably one of these people:
- Second on a marketing team at an alternative-investments platform — iCapital, CAIS, Moonfare, Yieldstreet, Forge, EquityZen, Hiive, Caplight — and now ready for the equity, the title, and the mandate you cannot get where you are.
- A marketing manager inside a DST, non-traded REIT, or interval fund sponsor who knows the RIA and broker-dealer channel cold, has lived inside compliance review your entire career, and is ready to build rather than just execute.
- You previously ran growth at a proptech where you learned an enormous amount, and are now ready for another, bigger, swing.
What actually matters:
- You understand how wealthy people decide.HNW and family-office marketing is a trust business with a long, quiet consideration cycle. Performance-marketing instincts calibrated on e-commerce or social media will actively mislead you here.
- You have marketed something regulated.You know what a principal review cycle does to a content calendar and you plan around it instead of complaining about it.
- You build systems with AI, not slides about AI.Enrichment, research, sequencing, content operations, attribution — we expect you to run a function that would have taken four people three years ago. Show us the stack you have actually built.
- You write well enough that we do not need an agency.In this market, the writing is the product. The rest of the founding team all have graduate degrees, are excellent writers, and expect you to bring creative, literate, technically proficient communications to your role.
- You are hands-on.There is no team under you. There may be one in a year. For now it is you, the tools, and the founders.
- Series 7 / SIE registration with the SEC may be required depending on scope of what you end up doing— your willingness to study for the exam and get licensed within 90 days will be a plus, though it is not a prerequisite.
COMPENSATION
Cash :$100K, with a written step-up triggered by the close of our next institutional round.
Equity :Founding team equity with standard 4/1 vesting and double-trigger acceleration.
You are trading a below-market cash compensation against equity with potential. Whether that is a good trade depends entirely on whether you believe the thesis, which is a conversation we would rather have openly and early than paper over.
PROCESS
We do not want a portfolio review. After an initial conversation, if we think you may be a good fit, we will pay you for a scoped work sample. We will read it closely and we will pay you for your time, whether or not we hire you.
We are an equal opportunity employer.
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