V2Soft is a global leader in IT services and business solutions, delivering innovative and cost-effective technology solutions worldwide since 1998. We have headquartered in Bloomfield Hills, MI and have 16 offices spread across six countries. We partner with Fortune 500 companies to address complex business challenges. Our services span AI, IT staffing, cloud computing, engineering, mobility, testing, and more. Certified with CMMI Level 3 and ISO standards, V2Soft is committed to quality and security. Beyond our work, we actively support local communities and non-profits, reflecting our core values. Join us to be part of a dynamic and impactful global company!
Social Media and Communications Specialist
Job Location: Dearborn, MI 48126 - Hybrid Remote / 100% Remote
Hybrid is preferred, but we are open to fully remote
Experience working for a start-up, building a new brand or refreshing an existing brand (company, product, or service).
Job Summary
The Specialist will be responsible for evolving the brand, executing social media strategy and tactics, assisting with content creation, and supporting communications and PR activities.
The goal is to build brand awareness and engagement, drive website traffic, and support customer/dealer enrollment across multiple channels.
This hands-on role will focus heavily on social media strategy and execution, including managing a content calendar, creating organic content, collaborating with multiple sources to develop new content, and reporting social media metrics to internal and external stakeholders.
The ideal candidate enjoys working in a startup or early-phase team environment, identifying untapped opportunities, and building a brand while also having the ability to operate within a large enterprise environment. The candidate should be both strategic and tactical and willing to roll up their sleeves to create and publish content.
Excellent writing and collaboration skills are required.
Candidates with eCommerce, B2B, and automotive retail backgrounds are a plus.
Essential Job Functions
- Execute social media efforts across multiple channels, including posting and reposting content, managing a content calendar, collaborating with multiple sources to create and manage content, and reporting social media metrics.
- Continuously refine and execute the social media strategy and plan while aligning with the overall marketing plan.
- Develop and refine brand messaging and communications/PR for internal and external audiences across multiple channels, including copywriting.
- Manage content creation and consolidate content from vendors for community pages, including webinars, white papers, one-pagers, newsletters, case studies, videos, educational materials, and training content.
- Determine how best to amplify content across digital and social media channels.
- Support social media, communications/PR, and marketing activities as needed.
- Support execution of key activities, offers, events, dealer meetings, and tradeshows, including planning and promotions.
- Track performance metrics, analyze data, and recommend actionable strategies to improve reach, engagement, and conversions.
- Maintain an authentic, trusted, and consistent tone and voice across all platforms.
Qualifications
Experience
- At least 5 years of marketing experience, including social media, communications, events, and/or PR.
- Experience working for a startup, building a new brand, or refreshing an existing brand, product, or service.
- Automotive marketing experience, particularly with dealer-based products or solutions.
- Experience developing content and key messaging for multiple audiences and channels.
Skills, Knowledge, and Abilities
- Deep and broad knowledge of social media.
- Experience in eCommerce or B2B marketing preferred.
- Experience with dealer solutions and software services preferred.
- Exceptional writing and editing skills.
- Ability to communicate effectively across multiple channels and social media platforms.
- Strong understanding of major social media platforms, including LinkedIn, YouTube, Instagram, and their algorithms.
- Proficiency with social media management tools and analytics platforms.
- Experience with graphic design tools such as Adobe Creative Suite and social media content creation applications.
- Strong judgment, integrity, and professionalism.
- Ability to work independently and collaboratively within a high-performing team.
- Positive, proactive, and adaptable attitude.
- Excellent organization, flexibility, and time-management skills.
- Ability to work effectively in a dynamic, deadline-driven environment.
Education
- Bachelor's degree in Marketing, Business, Strategy, Communications, Public Relations, or a related field.
Preliminary Screening Questions
- This role requires excellent writing and collaboration skills. Please describe your experience in these areas.
- Do you have experience in eCommerce, B2B marketing, or automotive retail? Please provide details.
V2Soft is an Equal Opportunity Employer ( EOE). We welcome applicants from all backgrounds, including individuals with disabilities and veterans.
https://www.v2soft.com/careers - to view all of our open opportunities and to learn more about our benefits.